Viral Projections For “The Amazing Spider-Man” Lead To Screening Event! Caleb Hamilton, January 27, 2012March 21, 2012 We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early. Get the details after the break.Hey U Guys, a London based film blog, was sent images of a viral projection which seemed to be promoting Marc Webb’s reboot, The Amazing Spider-Man. As you can see below, they were just projecting the new logo on to buildings at first.But then a second projection was spotted that gave a date and a website:The website, www.theUntoldStoryBegins.co.uk allows fans in the U.K. to reserve passes to get a sneak peek of the upcoming film on February 6th. ComingSoon.net is reporting that similar displays will be going up in Rio, Los Angeles and New York tonight that will lead to www.TheUntoldStoryBegins.com.The Amazing Spider-Man opens on July 3rd in Real-D 3D and IMAX 3D!Sources: http://www.heyuguys.co.uk/2012/01/27/viral-projection-hits-london-for-the-amazing-spider-man/http://www.comingsoon.net/news/movienews.php?id=86363 Viral Marketing screeningSony PicturesThe Amazing Spider-Man
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The Office: Updates to Ryan’s Photo Blog November 14, 2009November 14, 2009As we reported last week, NBC’s The Office has a new viral website for the character Ryan Howard (B. J. Novak). The site is Ryan’s photo blog, where he periodically updates with new pictures and responses to comments. The site ties into the show pretty nicely, since Ryan actually talks… Read More
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More