Third Trailer for “Man of Steel” To Premiere Tonight at MTV Movie Awards [UPDATED] Dan Koelsch, April 14, 2013April 14, 2013 Sometimes you just have to look in unexpected places for news. The official Warner Bros. Taiwan Facebook page has posted an image that roughly translates into “The exclusive Man of Steel trailer will air tonight on the MTV Movie Awards April 15, 2013 at 8:30PM.” This is the first time we’ve seen any confirmation of when the new trailer will debut. Since none of the other Warner Bros. pages seem to reference the announcement, I’m thinking this one slipped through the head honchos, which is good for us. We’ll keep you updated, so click here for all our Man of Steel coverage. UPDATE: As you may have seen, the MTV Movie Awards did not have the trailer, but they did show the message from Zod. I’m hearing from my source that there might be some confusion behind the scenes at Warner Bros. that lead to the inaccurate info being leaked out. It looks like we’ll have to wait until the countdown ends to see the trailer. Social Networks Man of Steel
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More
Nielsen Begins Tracking Twitter Buzz For Fall Television Shows October 11, 2013The Nielsen television ratings have long been the gold standard for television networks and advertisers to determine how well their shows are reaching audiences. With the rise of social communication and engagement online, the metric’s value has been somewhat skewed for not painting the entire picture about the reach of… Read More
The Rising Tide Wants to Know What “Marvel’s Agents of S.H.I.E.L.D.” Are Hiding May 12, 2013May 12, 2013Last week, a strange, very brief viral video teasing Marvel’s Agents of S.H.I.E.L.D. made the rounds on the internet, showing footage of a Hulk-like creature wreaking havoc on a city street. However, a mysterious “Rising Tide” watermark was front and center and at the time none of the domains Disney… Read More