The Rising Tide Wants to Know What “Marvel’s Agents of S.H.I.E.L.D.” Are Hiding Caleb Hamilton, May 12, 2013May 12, 2013 Last week, a strange, very brief viral video teasing Marvel’s Agents of S.H.I.E.L.D. made the rounds on the internet, showing footage of a Hulk-like creature wreaking havoc on a city street. However, a mysterious “Rising Tide” watermark was front and center and at the time none of the domains Disney purchased using the “Rising Tide” name were operational…until tonight. So exactly what is The Rising Tide and what do they have to do with S.H.I.E.L.D.? Find out after the jump!This weekend, ABC picked up Marvel’s Agents of S.H.I.E.L.D. and released a short teaser via Vine (which you can see below) ahead of a full spot that aired during the season finale of Once Upon A Time tonight. Also during the finale, a viral site went live, using one of the domains we included in our article on Thursday.The Rising Tide wants to know who S.H.I.E.L.D. is and what they are hiding. Since the events of The Avengers, the world knows that aliens and superheroes exist and Rising Tide just wants to know “what else is out there.” The organization posts viral videos featuring footage of superheroes in action and S.H.I.E.L.D. agents in the field, but someone is taking them down. One of the videos has been pulled, presumably by S.H.I.E.L.D. and replaced with a blank space.You can help uncover the truth by sharing their blog postings in your favorite social networks. And be sure to check back for more developments!Marvel’s Agents of S.H.I.E.L.D. premieres this fall on ABC! ARGs & Campaigns Social Networks Viral Marketing Viral News ABCAgents of SHIELDBlogRising TIdeViral marketing
Create Your Own Movie Recipe From New York Latino Film Festival August 11, 2012The New York International Latino Film Festival, presented by HBO, starts on August 13th, and to promote the event, they have created an interactive “Movie Recipe” where you can create an infographic of various generic action movies. We have a few other versions as well from another website, so check… Read More
Sherlock: Modern Day Viral Is Afoot July 31, 2010March 20, 2013One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was… Read More
Super 8: Rocket Poppeteers Store Could Reveal Clues March 28, 2011March 29, 2011For those unfamiliar with the viral campaign for J.J. Abrams’ Super 8, Rocket Poppeteers are this campaign’s Slusho!, a fake brand of treats that probably has little to do with the actual film. Now the online store for the spaceship-shaped popsicles has been found, and a special preview could give… Read More