Google Hires “Pokémon” Masters! Caleb Hamilton, June 17, 2014June 17, 2014 Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master position with the company, but it was a fun activity to take part in for any Pokémon fan. Now, two months later, a participant on Reddit received a special message from Google…they got the job. More after the jump.That was the original announcement video released on April 1st. On Friday, Reddit user, TinyGrump, posted this image in the googlepokemon subreddit: Along with the letter, Google sent out 10 business cards which have the “Pokémon Master” job title as well as the Master’s name. If you caught all 150 Pokémon, be on the look out for your letter and cards! Post yours to our Facebook wall or share with us on Twitter with hashtag #MovieViral! ARGs & Campaigns Social Networks Viral Marketing April Fools DayGooglePokemonSocial NetworksViral marketing
Viral In-Depth: Iron Man 2 July 31, 2009June 6, 2010As you may have heard from our Comic-Con podcast, or more likely from our forum, Iron Man 2 kick started their viral campaign during Comic-Con weekend. Here’s a more in-depth look at all the viral so far. The viral for Iron Man 2 has so far centered around Stark Industries,… Read More
NBC’s “Revolution” Gets Web Prequel February 27, 2013February 27, 2013NBC’s new hit show Revolution comes back for the second half of its first season on March 25th, but you’re in luck if you can’t wait until then. NBC has posted the first episode of a prequel web series called “Enemies of the State”. Check it out, along with a… Read More
‘Interstellar’ Viral Site And Kip Thorne Featurette October 1, 2014October 1, 2014Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans… Read More