UPDATED: Play 80’s Video Games At Comic-Con To Win Walk-On Role In “Pixels” Christopher Moore, July 24, 2014July 25, 2014 The upcoming feature film Pixels starring Adam Sandler and Peter Dinklage and directed by Chris Columbus is based on the viral video hit of the same name. The story involves the world being attacked by old school video game characters, so for this year’s Comic-Con, Sony has created an 80’s video game arcade called the Electric Dreams Factory. At the arcade, you can compete with other gamers and possibly win the ultimate prize of a walk-on role in Pixels. Check out the contest’s promo video starring Peter Dinklage with a mullet and find out other info about their Comic-Con arcade after the jump. Now UPDATED with new video from Chris Columbus.UPDATED: Director Chris Columbus released a video from the set of Pixels and talks about the Electric Dreams Factory arcade as well as the San Diego Comic-Con contest to win a walk-on role in the movie.Here’s the original video posted along with the rest of the original article.The movie’s official site states that you can choose from 8 different 80’s video games in the arcade. You get 3 tokens per entry to play any 3 games of your choice. You have to have a Comic-Con badge to be able to play in the arcade and you have to be 13 or older to enter the contest. Along with the grand prize drawing involving the walk-on role in the film, there are also daily prizes such as a Playstation 4. If you’re wondering where Electric Dreams Factory is located at Comic-Con, their physical location is 209 5th Avenue, San Diego, CA.You can check out the official site for Pixels for further info. The film will be released in the summer of 2015.Here’s the original short film that the new film will be based on, if you haven’t already seen it. Comic-Con Contests Conventions Events Viral Marketing 2014adam sandlerChris ColumbusComic-ConPeter DinklagepixelsSony
New “AGM Heartland” Video Found? August 6, 2012August 6, 2012Almost two years ago, Neill Blomkamp, writer and director of viral-friendly District 9, made a short film that showed up in the iPad version of a Wired Magazine issue. There was a lot of speculation on what that video was for, but we haven’t heard anything from it since. Now… Read More
Comic-Con 2013: Interview with “2 Guns” Producer Ross Richie July 22, 2013July 22, 20132 Guns is an upcoming action comedy film opening in theaters on August 2nd. The movie is based on the comic book of the same name from Boom! Studios. At Comic-Con this past week, I had the chance to sit down with Boom! Studios founder Ross Richie to talk about… Read More
Mobile Communication Slow To Go Viral November 20, 2009Have you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy… Read More