Bruno, Another Comedy With Viral? Matt, June 1, 2009May 3, 2010 NOTE: Yes, I know it’s old, but I felt the need to point it out in light of last night’s appearance on the MTV Movie Awards. The official “meinspace” page for Bruno has launched, and what can I say? It’s very funny. From the German disco music, to every Matthew McConaughey movie being in his favorite films list, it’s all just very funny. They did a good job with this, unlike a certain viral that was launched a few days ago(Funny People). I dont have too much to say about it except that I think ‘Bruno’ will be better or on par with Borat. You can check the site right here: http://meinspace.com/bruno. This, coupled with Bruno showing up at the MTV Movie Awards, continues a recent trend of comedies doing viral campaigns, as we mentioned the other day with Funny People. We’ll see if this kind of thing will work for this genre of film. Check out Bruno’s MTV appearance: MTV Shows As of now, it is unclear whether Eminem knew Bruno would be doing that and whether or not this will be in the film. What do you think? Bruno opens everywhere July 10th. Update: Eminem was in on the prank Viral Marketing BrunoFunny PeopleMTVMTV Movie Awards
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
This Week In Viral – Finally, D-9 is Back! March 8, 2009July 18, 2010As mentioned in last week’s TWIV, the viral for District 9 seems to be back out of nowhere. There are viral web ads on sites like slashfilm.com and even Facebook (thanks to David and Sajin for the tips). Also, the main viral site, D-9.com has a new intro video and… Read More
Nike Finally Takes Us “Back to the Future” September 7, 2011Remember those cool, self-lacing shoes Marty McFly wore in Robert Zemeckis’ 1989 follow up to Back to the Future? At the time, they were purely product placement and special effects, but fanboys and girls everywhere have been wanting to own a pair for 22 years. Nike never had plans to… Read More