Bruno, Another Comedy With Viral? Matt, June 1, 2009May 3, 2010 NOTE: Yes, I know it’s old, but I felt the need to point it out in light of last night’s appearance on the MTV Movie Awards. The official “meinspace” page for Bruno has launched, and what can I say? It’s very funny. From the German disco music, to every Matthew McConaughey movie being in his favorite films list, it’s all just very funny. They did a good job with this, unlike a certain viral that was launched a few days ago(Funny People). I dont have too much to say about it except that I think ‘Bruno’ will be better or on par with Borat. You can check the site right here: http://meinspace.com/bruno. This, coupled with Bruno showing up at the MTV Movie Awards, continues a recent trend of comedies doing viral campaigns, as we mentioned the other day with Funny People. We’ll see if this kind of thing will work for this genre of film. Check out Bruno’s MTV appearance: MTV Shows As of now, it is unclear whether Eminem knew Bruno would be doing that and whether or not this will be in the film. What do you think? Bruno opens everywhere July 10th. Update: Eminem was in on the prank Viral Marketing BrunoFunny PeopleMTVMTV Movie Awards
Movie Tech Made Real: Back to the Future Hoverboard and Minority Report User Interface June 3, 2010June 3, 2010Movies have the power to inspire in many ways. In fact, people will often find ways to make something that exists only in a movie. Recently, there have been two examples of life imitating art, with one practical application and one artistic. First, the technology from the futuristic Minority Report… Read More
$300 YouTube Video Lands Filmmaker a $30 Million Movie Deal December 19, 2009December 19, 2009How’s this for the power of the Internet? Federico Alvarez, a Uraguayan filmmaker, posted a video on YouTube in early November titled “Ataque de Panico” (Panic Attack), and within days received a slue of offers from Hollywood studios to make a feature length film. He eventually settled with Ghost House… Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More