Bruno, Another Comedy With Viral? Matt, June 1, 2009May 3, 2010 NOTE: Yes, I know it’s old, but I felt the need to point it out in light of last night’s appearance on the MTV Movie Awards. The official “meinspace” page for Bruno has launched, and what can I say? It’s very funny. From the German disco music, to every Matthew McConaughey movie being in his favorite films list, it’s all just very funny. They did a good job with this, unlike a certain viral that was launched a few days ago(Funny People). I dont have too much to say about it except that I think ‘Bruno’ will be better or on par with Borat. You can check the site right here: http://meinspace.com/bruno. This, coupled with Bruno showing up at the MTV Movie Awards, continues a recent trend of comedies doing viral campaigns, as we mentioned the other day with Funny People. We’ll see if this kind of thing will work for this genre of film. Check out Bruno’s MTV appearance: MTV Shows As of now, it is unclear whether Eminem knew Bruno would be doing that and whether or not this will be in the film. What do you think? Bruno opens everywhere July 10th. Update: Eminem was in on the prank Viral Marketing BrunoFunny PeopleMTVMTV Movie Awards
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
Fake S’lebSuit Commercial Used To Promote HBO’s Paparazzi Documentary October 1, 2010Adrian Grenier (Entourage) directed and co-stars in the documentary called Teenage Paparazzo, which chronicles the life of 14-year-old Austin Visschedyk a full-fledged member of the paparazzi. The film debuted on HBO this Wednesday, and last week a fake long-form commercial debuted online to promote it. The ad is for a… Read More
Viral Marketing “The World’s End” Creators Release Interactive Screenplay Of “Shaun Of The Dead” August 6, 2013The new film, The World’s End, is almost upon us and because it’s the third movie in Edgar Wright’s “Cornetto Trilogy”, it’s only appropriate that they give some love to the film that started it all: Shaun of the Dead. On The World’s End site, you can now pull up… Read More