Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Piranha 3-D Viral Updates June 1, 2010September 3, 2010A while back we mentioned the NSFW viral site linked to the Piranha 3-D film, and it has since then been updated. Not only are we still mentioning it’s NSFW, but we’re letting you know of some updates to the site. Including the greatest line ever muttered in a viral… Read More
Super Bowl XLVIII: Movie Trailers And Commercials January 24, 2014 Every year, the Super Bowl has millions of viewers, and not just sports fans. One of the big draws of this event is “watching it for the commercials.” This is when the very best commercials are aired on TV, and the one time people don’t want to fast forward… Read More
Contests J.J. Abrams Gives You A Chance To Be In Star Wars: Episode VII May 21, 2014July 18, 2014With production already started on the next entry in the Star Wars universe, J. J. Abrams has announced a way that one lucky fan could have a part in Episode VII. After the break, find out how to get your name in the running to play a character in a galaxy far, far away and how… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.