Two New Iron Man 2 Photos Ian DeVere, August 3, 2009August 3, 2009 Two photos from Iron Man 2 have been floating around the internet for a while now.The first photo, seen above, features Robert Downey Jr. as Tony Stark looking at a full-scale model version of the Stark Expo, from a scene which has the following description:“Tony is looking down at a scale model of the Stark Expo, which closely resembles the New York World’s Fair Pavilion. This included a Unisphere at the center of the convention. As the camera panned from the level of the model towards Tony looking inquisitive at the Stark Expo, he spoke to himself, “The key to the future is…where?”.”There was also another scene witnessed where Tony was looking further into the pavillion in the Expo, and reconstructing “the main pavilion by enlarging and relocating structures with his hand motions,” with the help of Jarvis (who you’ll remember from the first film as Tony’s robot helper).There is speculation that a central plot point in Iron Man 2 deals with Tony delving into his father’s past, mainly the Stark Expo, which might just “play a major role in the energy crisis, which is a chief issue in the film.”Now, onto the second photo: This photo features Kevin Feige (the producer of Iron Man 2) talking to Robert Downey Jr. in what looks to be a break between shots (or maybe it’s a brief cameo, never know…but in between shots seems more likely).Iron Man 2 hits theaters on May 7th, 2010.Special thanks to /Film for the heads-up. Viral Marketing Iron Man 2
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More
10 Worst Super Bowl Commercials Ever February 4, 2010February 4, 2010We talked the other day about how Super Bowl commercials are viral videos. In fact, they are probably the original viral videos. Before YouTube, Facebook, and any other sharing medium online, people would stand around the cooler the next day and talk about the ads that aired during the big… Read More
“Legends of Alcatraz” Viral Has Begun January 24, 2012Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Read More