News of the Day: Disney acquires Marvel Alex Gerage, August 31, 2009September 9, 2009 For those that have not already heard, it was announced this morning that Disney has purchased Marvel Entertainment for 4 billion dollars. Head over to SuperHeroHype to look at the press release and updates that are emerging (including a supposed meeting between John Lassiter and Marvel last week). In addition, CNBC has some reaction from Disney CEO Robert Iger.This is an absolutely huge story that might forever change some of our favorite superhero properties on film. I think there are a lot of opportunities that a company that Disney provides for filmmakers, mostly through financial resources. The question becomes will the creative brain trust at Marvel be compromised due to Disney’s influence. I’d like to think Disney is smarter than that, and maybe they’re looking to expand their demographics by acquiring more adult-ish oriented properties.From a viral marketing point of view, I think there is a very good chance we may see the last of viral campaigns with Marvel characters. I say this is because Disney has little reason to devote resources to a niche specific marketing campaign when they own theme parks, stores, and television stations. They’re films have always been marketed through traditional means due to their sheer size, and I don’t see that changing now.What are your thoughts about this? Does the sound of a Pixar-Marvel animation film just get you giddy with joy? Or do you feel the portrayal of Marvel characters will be toyed with to meet the family-friendly product Disney seeks? Leave your comments below. News
Movie Review: “Friends With Benefits” July 18, 2011This year there are two studio films about friends who decide to get it on without complications. Both are romantic comedies about how the leads fall in love but fight it. Both star one actor from That 70s Show and one who has done Saturday Night Live musical parodies. So,… Read More
The Buzz: Star Wars, Marvel, Justice League, and More! February 8, 2013The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
The Buzz: Star Trek 2, The Wachowskis, The Dark Knight Rises, and More! September 7, 2012The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
I loved the article, the only thing is Tron Legacy is a Disney movie, and they’ve hired 42 Entertainment to run a viral campaign.
You’re right Nick, that did slip my mind. Hopefully a 42 E. relationship can be strengthened and carried over to cover some upcoming Marvel films as well.