Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

News of the Day: Disney acquires Marvel

Alex Gerage, August 31, 2009September 9, 2009

For those that have not already heard, it was announced this morning that Disney has purchased Marvel Entertainment for 4 billion dollars.  Head over to SuperHeroHype to look at the press release and updates that are emerging (including a supposed meeting between John Lassiter and Marvel last week).  In addition, CNBC has some reaction from Disney CEO Robert Iger.

This is an absolutely huge story that might forever change some of our favorite superhero properties on film.  I think there are a lot of opportunities that a company that Disney provides for filmmakers, mostly through financial resources.  The question becomes will the creative brain trust at Marvel be compromised due to Disney’s influence.  I’d like to think Disney is smarter than that, and maybe they’re looking to expand their demographics by acquiring more adult-ish oriented properties.

From a viral marketing point of view, I think there is a very good chance we may see the last of viral campaigns with Marvel characters.  I say this is because Disney has little reason to devote resources to a niche specific marketing campaign when they own theme parks, stores, and television stations.  They’re films have always been marketed through traditional means due to their sheer size, and I don’t see that changing now.

What are your thoughts about this?  Does the sound of a Pixar-Marvel animation film just get you giddy with joy?  Or do you feel the portrayal of Marvel characters will be toyed with to meet the family-friendly product Disney seeks?  Leave your comments below.

News

Post navigation

Previous post
Next post

Related Posts

“3 Days To Kill” Super Bowl Spot Looks To Score

February 2, 2014February 3, 2014

The Super Bowl trailer parade continues with a new look at 3 Days To Kill. The McG helmed picture looks to combine elements of action and comedy as Kevin Costner leads the way as a tough hitman looking to reconnect with his daughter. Hit the jump to check out the…

Read More
News

Tron Tuesday: New Music Video for Daft Punk’s “Derezzed”

December 7, 2010December 7, 2010

The penultimate Tron Tuesday is upon us and with the release of the Tron: Legacy soundtrack in full swing today Disney has decided that today’s promotion would come in the form of a brand new Daft Punk music video for “Derezzed.” The video is a hybrid of the original Tron…

Read More

“Dredd 3D” Review: It’s Gritty And It Has Fantastic Over-The-Top Violence

September 21, 2012December 28, 2012

Any hopes of there being a continuation of the Dredd film franchise virtually went up in smoke when Danny Canon released his take on the character back in 1995. 17 years later, the film is still looked at as one of the worst films in Hollywood, but fans of the…

Read More

Comments (4)

  1. Nick Butler Nick Butler says:
    August 31, 2009 at 10:41 am

    I loved the article, the only thing is Tron Legacy is a Disney movie, and they’ve hired 42 Entertainment to run a viral campaign.

  2. Alex says:
    August 31, 2009 at 10:58 am

    You’re right Nick, that did slip my mind. Hopefully a 42 E. relationship can be strengthened and carried over to cover some upcoming Marvel films as well.

  3. Dan Koelsch says:
    August 31, 2009 at 11:04 am

    I’m OK with Mickey Mouse showing up in Captain America if Bugs Bunny turns up in Green Lantern.

  4. Pingback: Warner Bros. Creates DC Entertainment | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.