Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Surrogates Flops At Box Office

Dan Koelsch, September 28, 2009

The official box office returns are in for the weekend, and it looks like there ain’t nothing like the real thing. Surrogates flopped with a three day pull of only $14.9 million, coming in second place behind Cloudy With a Chance of Meatballs, which pulled in $25 million in its second week. For a action film with a $80 million budget, that’s not good for Disney, who owns Touchstone Pictures, the studio behind the Bruce Willis film.


Why the poor results? The critical reception of the film was harsh, with the film only earning a 38% fresh on Rotten Tomatoes. If you read my review, you’ll know I disagree with most of the critics, though I understand some of their points. The film is a bit moody and cliche, but I didn’t find those elements distracting enough for me not to enjoy the film.


Surrogates



You could also blame the failure on people not really understanding the concept the film. When I told people I went to see Surrogates this weekend, almost everyone asked me, “Oh, yeah, what’s that about again?”, even though the trailers are pretty clear about the premise.


Probably one of the biggest follies by Disney was it’s marketing of the film. The viral site ChooseYourSurrogate.com went nowhere, and public awareness for the film was very low, despite those creepy bus-stop posters (seen above) all over the place. I’ll have a complete review of the viral for Surrogates tomorrow.


Hopefully this doesn’t mean Disney will stop trying to make interesting films like this. However, Michael Bay’s The Island flopped, and everyone came out of that OK. Why do you think Surrogates did so bad?

News Surrogates

Post navigation

Previous post
Next post

Related Posts

‘The Europa Report’ Viral is Launched Along With A Photo

February 11, 2012February 11, 2012

Now that we have our first look at Sharlto Copley from his newest film The Europa Report (thanks to ComingSoon), we also have what appears to be the first viral site for said film. While most sites are accidentally found, or found by using a great eye and a lot…

Read More

Confirmed: Iron Man 2 Teaser Will Debut in Front of Sherlock Holmes

December 11, 2009

There’s been a lot of speculation the last few weeks about when we’ll finally see an Iron Man 2 teaser. First, we thought it would premiere in front of Sherlock Holmes, since it’s a big film sharing the same star (Robert Downey Jr.), and it’s perfect timing. Then we thought…

Read More

“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners

August 22, 2013August 22, 2013

Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related…

Read More

Comment

  1. Pingback: Surrogates Viral Review | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.