Surrogates Flops At Box Office Dan Koelsch, September 28, 2009 The official box office returns are in for the weekend, and it looks like there ain’t nothing like the real thing. Surrogates flopped with a three day pull of only $14.9 million, coming in second place behind Cloudy With a Chance of Meatballs, which pulled in $25 million in its second week. For a action film with a $80 million budget, that’s not good for Disney, who owns Touchstone Pictures, the studio behind the Bruce Willis film. Why the poor results? The critical reception of the film was harsh, with the film only earning a 38% fresh on Rotten Tomatoes. If you read my review, you’ll know I disagree with most of the critics, though I understand some of their points. The film is a bit moody and cliche, but I didn’t find those elements distracting enough for me not to enjoy the film. You could also blame the failure on people not really understanding the concept the film. When I told people I went to see Surrogates this weekend, almost everyone asked me, “Oh, yeah, what’s that about again?”, even though the trailers are pretty clear about the premise. Probably one of the biggest follies by Disney was it’s marketing of the film. The viral site ChooseYourSurrogate.com went nowhere, and public awareness for the film was very low, despite those creepy bus-stop posters (seen above) all over the place. I’ll have a complete review of the viral for Surrogates tomorrow. Hopefully this doesn’t mean Disney will stop trying to make interesting films like this. However, Michael Bay’s The Island flopped, and everyone came out of that OK. Why do you think Surrogates did so bad? News Surrogates
Exclusive IMAX ‘Star Trek Into Darkness’ Preview Attached to ‘The Hobbit’ November 14, 2012November 16, 2012For months now, fans have eagerly awaited a look at official footage from J.J. Abrams’ follow up to the 2009 hit, Star Trek, and now they will get more than they’d hoped for! Warner Bros. and Paramount Pictures will team up in a mutually beneficial venture and present a 9-minute… Read More
Movie Review: “Sanctum” Sinks Like A Rock February 3, 2011February 3, 2011It is a tale of man V.S. mother nature in the spelunking movie Sanctum, a sub terrarium underwater thriller produced by the man who is fascinated by the underwater world James Cameron. Not only is it a story of man V.S. mother nature, it is also a true story. So… Read More
Star Wars Blu-Ray Early Access App August 24, 2011Greetings, fellow readers! It’s been a while since I’ve last done an article for the site, so I’ve decided to do a brief article on the recently released sneak peek iTunes app for next month’s 9-disk Star Wars Blu-Ray set. The set, due out September 16, will contain all 6… Read More