Surrogates Flops At Box Office Dan Koelsch, September 28, 2009 The official box office returns are in for the weekend, and it looks like there ain’t nothing like the real thing. Surrogates flopped with a three day pull of only $14.9 million, coming in second place behind Cloudy With a Chance of Meatballs, which pulled in $25 million in its second week. For a action film with a $80 million budget, that’s not good for Disney, who owns Touchstone Pictures, the studio behind the Bruce Willis film. Why the poor results? The critical reception of the film was harsh, with the film only earning a 38% fresh on Rotten Tomatoes. If you read my review, you’ll know I disagree with most of the critics, though I understand some of their points. The film is a bit moody and cliche, but I didn’t find those elements distracting enough for me not to enjoy the film. You could also blame the failure on people not really understanding the concept the film. When I told people I went to see Surrogates this weekend, almost everyone asked me, “Oh, yeah, what’s that about again?”, even though the trailers are pretty clear about the premise. Probably one of the biggest follies by Disney was it’s marketing of the film. The viral site ChooseYourSurrogate.com went nowhere, and public awareness for the film was very low, despite those creepy bus-stop posters (seen above) all over the place. I’ll have a complete review of the viral for Surrogates tomorrow. Hopefully this doesn’t mean Disney will stop trying to make interesting films like this. However, Michael Bay’s The Island flopped, and everyone came out of that OK. Why do you think Surrogates did so bad? News Surrogates
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“The Hunger Games: Mockingjay – Part 1” Teaser July 27, 2014July 27, 2014Sure Lionsgate didn’t have a panel for the highly anticipated Insurgent or more importantly The Hunger Games: Mockingjay -Part 1, but that hasn’t quelled fans from eagerly awaiting seeing any footage from the film. The first half of the trilogy already has two teasers, one that signals the power of… Read More
Cast of “The Bourne Legacy” Talk About Training, Production, Character Nobility, And The Possibility Of A Character Crossover August 9, 2012August 9, 2012The Bourne Legacy is the continuation and the not-really reboot of the Bourne franchise. Jeremy Renner now takes the mantle as Aaron Cross, the CIA new most wanted man, who just so happens to be a highly trained and highly skilled operative. At the recent press conference, Renner, Rachel Weisz,… Read More