South Park Pokes Fun at Avatar Alex Gerage, November 13, 2009November 13, 2009 Never before have I seen a film parodied and mocked over a month before its theatrical release. Such is the case though when the film is Avatar and the expectations are monumental. Apparently Matt Stone and Trey Parker became aware the growing hype and decided to cash in on it with the latest South Park episode titled, “Dances with Smurfs.” In the episode, Cartman is chosen to do the morning announcements at South Park Elementary, quickly turns it into a Glenn Beck style political show aimed at attacking Wendy, the student body President. When the school or his friends try to push back, he uses his followers and quick tongue to silence them. The full episode is at South Park Studios, but you can watch one of the Avatar-related clips here: As I said before, I think it’s remarkable that any film gets this kind of attention before actually coming out. After the episode aired, I searched Twitter to read some reaction, and the majority of tweets recognized the ending as a jab at Avatar and found it funny. I think that’s a good sign for Fox that the marketing done so far is reaching the public. Will it translate into monstrous box office returns? I don’t know, but there’s no doubt word of mouth is spreading. Now if only the viral can get going again. Viral Marketing Avatar
Apollo 18 Document #4 Shows Rocket Ready For Launch? January 7, 2011January 9, 2011NASA has a major leak on their hands, as we now have the 3rd Top Secret document in a week on the Apollo 18 mission, and the 4th overall since mid-December. After the last document explained what would be needed to prepare for a launch, this new one shows that… Read More
New “Prometheus” Viral Video Give Us A Look At Janek Prepping For Duty September 9, 2012September 9, 2012Prometheus had a very strange, but effective viral campaign leading up to its release. However, the marketing didn’t stop. If you sat through the credits, viewers spotted a message which lead to a new page on the Weyland Industries website. The film is scheduled to be released on home media… Read More
Tron Tuesday: Daft Punk’s “Derezzed” Music Video October 26, 2010It’s Tuesday, which means that Disney has released yet another Tron: Legacy promotion. This week we have the music video from Daft Punk for the song “Derezzed”. The video includes clips from the film and an intro by Michael Sheen asking Daft Punk to electrify the audience. Click the jump… Read More