South Park Pokes Fun at Avatar Alex Gerage, November 13, 2009November 13, 2009 Never before have I seen a film parodied and mocked over a month before its theatrical release. Such is the case though when the film is Avatar and the expectations are monumental. Apparently Matt Stone and Trey Parker became aware the growing hype and decided to cash in on it with the latest South Park episode titled, “Dances with Smurfs.” In the episode, Cartman is chosen to do the morning announcements at South Park Elementary, quickly turns it into a Glenn Beck style political show aimed at attacking Wendy, the student body President. When the school or his friends try to push back, he uses his followers and quick tongue to silence them. The full episode is at South Park Studios, but you can watch one of the Avatar-related clips here: As I said before, I think it’s remarkable that any film gets this kind of attention before actually coming out. After the episode aired, I searched Twitter to read some reaction, and the majority of tweets recognized the ending as a jab at Avatar and found it funny. I think that’s a good sign for Fox that the marketing done so far is reaching the public. Will it translate into monstrous box office returns? I don’t know, but there’s no doubt word of mouth is spreading. Now if only the viral can get going again. Viral Marketing Avatar
NBC’s ‘The Event’ Adds Character Twitters and New Viral Website September 20, 2010September 26, 2010The Event premieres tonight on NBC, and if the mystery grabs you, there are some crafty online options for you to peel away the secrecy. First of all, many of the big characters have their own Twitter accounts. Also, a blog has been created for someone who is seeking the… Read More
Tron Legacy: Updates Keep Coming, Three New Viral Sites Found! February 24, 2010December 3, 2010UPDATE: Make that four new sites found. Well, talk about a viral campaign. Tron Legacy is still coming out with new viral sites, clues, and so much more. I’ve been working with Unfiction and many others to keep all of our readers up-to-date on the latest, and I’m trying my… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More