Avatar – LIVE! Scott Caldwell, November 30, 2009 Cue the curtains! Dim the lights! Places everyone, PLACES! OK, well it’s not live as in on a stage and fun for the whole family, but it is live in the sense that you get to hang with James Cameron in your basement while wearing your Titanic pajamas.ComingSoon has the latest info on the “see it first” special with HD clips of the film, and in addition to being able to chat with Cameron, he will be joined by Sam Worthington and Zoe Saldana. It will be shown on Avatar’s Facebook page as well as MTV.com. If you head over to the the Facebook page now, there is an option to submit your question(s) ahead of time. The whole thing goes down Thursday, December 3 at 3 PM EST. You will also be able to see MTV’s “Behind the Screen” movie series when the forum is over. Now, if they only spent this much time on creating a viral campaign, I would be more anxious for this film. Avatar comes out on December 18th. Tell Zoe MovieViral says hello. Viral Marketing Avatar
New Picture of Wikus from District 9 July 22, 2009Sony Pictures has released a new picture of Wikus (played by Sharlto Copley) from District 9: Initial reactions from the forum seem to be that his ‘weapon’ is an alien spray-type of thing, a flamethrower, or both. Forum member and staff writer Scott points out that the canister on top… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More