Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover Dan Koelsch, December 3, 2009December 3, 2009 We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more detail:During the morning commute in New York, on Friday, December 4, 50 White Rabbits hunt across the city for Alice and the Hatter, handing out Alice playing cards displaying their faces containing the text, “Have you seen this pair?” At 12:30PM, all 50 White Rabbits converge on Union Square, where they hope to finally meet Alice and the Hatter – along with performing a choreographed “step” dance routine. We should have photos and reactions from the event tomorrow, so look out for that! The four-hour movie event “Alice” premieres Sunday, December 6, at 9PM (ET/PT) and stars Academy Award-winner Kathy Bates (Misery) as the Queen of Hearts and Caterina Scorsone (Crash television series) as Alice. Viral Marketing Alice
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
Chris Klein Parodies His Leaked Audition Tape May 27, 2010May 27, 2010Talk about a good sport. Chris Klein has made a video for Funny or Die that parodies a video of his unflattering audition that leaked last week. It’s actually really funny, and seems to prove the original was real, as it looks like he’s trying to make the best of… Read More
Exclusive Interview: “They’re Here” Revealed (Audio) October 12, 2010October 15, 2010Now that the viral campaign for They’re Here has wrapped up, and the big secret is out of the bag, you may still have some questions. Hopefully we can help you answer them with an exclusive interview with one of the men behind the campaign. OneKind Movement Builder Martin Keane… Read More
I run a t-shirt shop, http://www.kafkacotton.com, that creates designs inspired by great books. We just came out with an “Alice in Wonderland” t-shirt last week (actually “Through the Looking Glass”). When we decided to make the shirt, we had no idea all these Alices were about to pop out…Here’s the quote from the book which explains the shirt, “One thing was certain, that the WHITE kitten had had nothing to do with it:—it was the black kitten’s fault entirely.”