Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover Dan Koelsch, December 3, 2009December 3, 2009 We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more detail:During the morning commute in New York, on Friday, December 4, 50 White Rabbits hunt across the city for Alice and the Hatter, handing out Alice playing cards displaying their faces containing the text, “Have you seen this pair?” At 12:30PM, all 50 White Rabbits converge on Union Square, where they hope to finally meet Alice and the Hatter – along with performing a choreographed “step” dance routine. We should have photos and reactions from the event tomorrow, so look out for that! The four-hour movie event “Alice” premieres Sunday, December 6, at 9PM (ET/PT) and stars Academy Award-winner Kathy Bates (Misery) as the Queen of Hearts and Caterina Scorsone (Crash television series) as Alice. Viral Marketing Alice
Follow Up: Details on the Mortal Kombat Short June 10, 2010June 10, 2010On Tuesday we brought you a short film titled Mortal Kombat: Rebirth. As suspected, the short was proof-of-concept for a gritty ‘R’ rated version of a feature film for the video game franchise. The video was directed by Fame director Kevin Tancharoen (surprising, right?), and thanks to Collider’s interview with… Read More
Viral Marketing Edward Norton Stars In “FortyEight” Viral Marketing Campaign November 26, 2013November 26, 2013If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show… Read More
Has “The Dark Knight Rises” Viral Campaign Begun? December 7, 2011Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Read More
I run a t-shirt shop, http://www.kafkacotton.com, that creates designs inspired by great books. We just came out with an “Alice in Wonderland” t-shirt last week (actually “Through the Looking Glass”). When we decided to make the shirt, we had no idea all these Alices were about to pop out…Here’s the quote from the book which explains the shirt, “One thing was certain, that the WHITE kitten had had nothing to do with it:—it was the black kitten’s fault entirely.”