Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover Dan Koelsch, December 3, 2009December 3, 2009 We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more detail:During the morning commute in New York, on Friday, December 4, 50 White Rabbits hunt across the city for Alice and the Hatter, handing out Alice playing cards displaying their faces containing the text, “Have you seen this pair?” At 12:30PM, all 50 White Rabbits converge on Union Square, where they hope to finally meet Alice and the Hatter – along with performing a choreographed “step” dance routine. We should have photos and reactions from the event tomorrow, so look out for that! The four-hour movie event “Alice” premieres Sunday, December 6, at 9PM (ET/PT) and stars Academy Award-winner Kathy Bates (Misery) as the Queen of Hearts and Caterina Scorsone (Crash television series) as Alice. Viral Marketing Alice
UPDATED: “Pacific Rim” Viral: The Kaiju Attack San Francisco; A Look At The Jaegers November 28, 2012December 2, 2012Well that was quick. Another update has been added to the Pacific Rim viral campaign and it gives us a look at the scale of the fearsome Kaiju and the giant human-piloted Jaegers that are forced to fight them to defend our safety. It appears that this new video has… Read More
Kaiju Body Parts Sent to Film Blogs for “Pacific Rim” July 11, 2013Kaiju organs are big business in the world of Pacific Rim and in a pretty cool viral campaign just before this film opens nationwide this Friday, black market business man Hannibal Chau has sent out some rather interesting items to an assortment of internet establishments to help promote his entrepreneurial… Read More
“Transcendence” Quizzes You On Technology Dependance March 13, 2014Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit… Read More
I run a t-shirt shop, http://www.kafkacotton.com, that creates designs inspired by great books. We just came out with an “Alice in Wonderland” t-shirt last week (actually “Through the Looking Glass”). When we decided to make the shirt, we had no idea all these Alices were about to pop out…Here’s the quote from the book which explains the shirt, “One thing was certain, that the WHITE kitten had had nothing to do with it:—it was the black kitten’s fault entirely.”