The Boondock Saints: 10 Year Anniversary Scott Caldwell, December 23, 2009December 23, 2009 They say the best form of viral is word of mouth. Long before money was spent on creating campaigns and websites, the best way to get people to know about your movie was to make a movie that people wanted to know about. A film that people wanted to talk about. A film that people WANTED to tell their friends about. A film that earned the title of a cult classic. 10 years ago, a film did just that: The Boondock Saints. Troy Duffy’s film, about two brothers who need to clean up the streets of Boston in such a righteous way that it’s far from frowned upon, did just that. A film praised (no pun intended) for its action, its comedy, its writing, and its sheer visual greatness, cleaned up the town known as “old viral” and became a film that many know and love. The sequel, where you can read my review here, continues the story in a way that all fans wanted. Just like the word of mouth that made the first film what it was, and helped the second film make it from limited to nationwide viewing, the Saints are looking to get you to talk the talk and get some more word of their spiritual journey out in celebration of a milestone event. Eventful, the same site that helped spread the word for Paranormal Activity, is being used to spread the “gospel” of the MacManus’ brothers in an effort to bring the original film back to the big screen for its ten year anniversary. Those of you unfamiliar with Eventful, it’s simple. Give them the zip code you are in, that counts as a demand/request, and then, the word of mouth kicks in when you tell your friends. It’s simple. So there you have it. If you want to see a great film, then see The Boondock Saints. If you want to see a great film on the big screen, then get your rope, because you never know when you’ll need it, and click the link below and start demanding! Click here to spread the word And, to follow tradition of of the viral we follow, here’s some lessons straight from the Saints themselves. Viral Marketing The Boondock Saints
ARGs & Campaigns “Apollo 18″ Steps Up Viral With Top Secret Document and New Website December 15, 2010April 27, 2011Last month we told you about Dimension Films’ found-footage thriller Apollo 18, whose plot revolves around the idea that there is a (sinister) reason that we never went back to the moon (at least publicly) after the Apollo 17 mission. There was a strange viral video that accompanied the debut… Read More
The Office: New Viral Website and “Subtle Sexuality” Clip November 6, 2009I don’t know about you, but ever since I posted the “Male Prima Donna” music video last week, I can’t get the song out of my head! The music video was part of the new webisodes for The Office, with Erin and Kelly creating a girl group called “Subtle Sexuality”,… Read More
Follow the Events of HBO’s The Pacific With Interactive Battle Map March 17, 2010HBO’s WWII mini series The Pacific debuted this Sunday, and fortunately the network has provided a few different and innovative ways in which you can keep up with the series. The premiere episode is currently available on their website, but you can also follow along the course of the series… Read More
I love these movies! So glad they have kept a solid fan base, or I might never have been introduced. Yeah for the hot bros!
Dumb idea. I’d rather Boondock Saints 2 be extended to more cities for the fans who didn’t get to see it. Some people don’t even know there is a 2.
Well Brian… if you really were a BDS fan you would have realized that they have been wanting to make a second one for 10 years and that at least last summer is when Troy put out the release date.