The Home Alone Twitter Project Dan Koelsch, December 25, 2009December 25, 2009 One of my favorite holiday movies of all time is Home Alone. Whenever I hear “Carol of the Bells”, I always think of that movie. Well, for all those other fans out there, now you can follow the plot of Home Alone on Twitter! Yes, that’s right. Thanks to Twitter’s new list feature, you can see tweets from all the main characters in order of how they would appear in the film. It’s called the Home Alone Twitter Project, and by following the list, you’ll see tweets from 23 characters in the film, including Kevin McCallister and most of the McCallister family, robbers Harry and Marv, and even Ben Marley, the scary old guy with a shovel. Each character has their own twitter account so they can interact, but reading them all under the list allows you to follow the events in the film from beginning to end in real time (it’s over now, so you can actually read the whole thing). The narrative uses modern devices such as Twitpic and YouTube, and even uses Internet lingo such as Harry’s “o_O” tweet. It’s really quite brilliant, so check it out for yourself. I’m crossing my fingers in hopes they do Home Alone 2 next year. Thanks to Slashfilm for the heads up. Viral Marketing Home Alone
The Boondock Saints: 10 Year Anniversary December 23, 2009December 23, 2009They say the best form of viral is word of mouth. Long before money was spent on creating campaigns and websites, the best way to get people to know about your movie was to make a movie that people wanted to know about. A film that people wanted to talk… Read More
TRON: Legacy Viral Has New Image and Flynn Audio and Notes November 18, 2010November 18, 2010For those that have been following the TRON: Legacy viral campaign, you will recall we posted about the Arcade Aid challenge being updated with a bigger portion of the map for gamers to complete. Gamers that completed this challenge received a pretty good prize which entailed two of four pins… Read More
Editorials That “The Walking Dead” Spoiler and the Death of Viral Marketing December 5, 2014February 2, 2025As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode…. Read More