The Home Alone Twitter Project Dan Koelsch, December 25, 2009December 25, 2009 One of my favorite holiday movies of all time is Home Alone. Whenever I hear “Carol of the Bells”, I always think of that movie. Well, for all those other fans out there, now you can follow the plot of Home Alone on Twitter! Yes, that’s right. Thanks to Twitter’s new list feature, you can see tweets from all the main characters in order of how they would appear in the film. It’s called the Home Alone Twitter Project, and by following the list, you’ll see tweets from 23 characters in the film, including Kevin McCallister and most of the McCallister family, robbers Harry and Marv, and even Ben Marley, the scary old guy with a shovel. Each character has their own twitter account so they can interact, but reading them all under the list allows you to follow the events in the film from beginning to end in real time (it’s over now, so you can actually read the whole thing). The narrative uses modern devices such as Twitpic and YouTube, and even uses Internet lingo such as Harry’s “o_O” tweet. It’s really quite brilliant, so check it out for yourself. I’m crossing my fingers in hopes they do Home Alone 2 next year. Thanks to Slashfilm for the heads up. Viral Marketing Home Alone
Tweet to See an Early Screening of “The Hunger Games” In Your Hometown February 29, 2012February 29, 2012Just 24 days remain until the release of Gary Ross’ adaptation of The Hunger Games, and to celebrate Lionsgate is allowing you, the fan, to see an early release of the movie via twitter. Only the top four will receive the prize based on how many people tweet a hashtag… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
Watch NBC’s 25 Minute Preview Of Their Spring Television Season December 2, 2010The Spring television season is almost upon us, and NBC has made a pretty lengthy to promote their new primetime shows debuting in the spring, as well as the return of some of your favorites. With NBC being the network at the forefrunt of viral, hopefully we’ll see come cool… Read More