The Home Alone Twitter Project Dan Koelsch, December 25, 2009December 25, 2009 One of my favorite holiday movies of all time is Home Alone. Whenever I hear “Carol of the Bells”, I always think of that movie. Well, for all those other fans out there, now you can follow the plot of Home Alone on Twitter! Yes, that’s right. Thanks to Twitter’s new list feature, you can see tweets from all the main characters in order of how they would appear in the film. It’s called the Home Alone Twitter Project, and by following the list, you’ll see tweets from 23 characters in the film, including Kevin McCallister and most of the McCallister family, robbers Harry and Marv, and even Ben Marley, the scary old guy with a shovel. Each character has their own twitter account so they can interact, but reading them all under the list allows you to follow the events in the film from beginning to end in real time (it’s over now, so you can actually read the whole thing). The narrative uses modern devices such as Twitpic and YouTube, and even uses Internet lingo such as Harry’s “o_O” tweet. It’s really quite brilliant, so check it out for yourself. I’m crossing my fingers in hopes they do Home Alone 2 next year. Thanks to Slashfilm for the heads up. Viral Marketing Home Alone
“The Dark Knight Rises” IMAX Prologue Reaction December 14, 2011December 19, 2011Through Operation Early Bird, fans were given a chance to see the opening sequence of Christopher Nolan’s final chapter in his Batman trilogy, The Dark Knight Rises. I was able to snag passes to the event and you will not believe how awesome the footage is, especially on an IMAX… Read More
Warner Brothers Introduces Movies As Apps February 16, 2011In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight… Read More
Create Your Own “Harry Potter Undesirable No. 1” Poster October 24, 2010October 25, 2010With Harry Potter and The Deathly Hallows Part 1 only weeks away, it should come as no surprise that viral marketing for the beloved childern’s book Warner Brothers has added a new feature to their official Harry Potter movie website. You can create your very own “Undesirable No. 1” poster… Read More