The Home Alone Twitter Project Dan Koelsch, December 25, 2009December 25, 2009 One of my favorite holiday movies of all time is Home Alone. Whenever I hear “Carol of the Bells”, I always think of that movie. Well, for all those other fans out there, now you can follow the plot of Home Alone on Twitter! Yes, that’s right. Thanks to Twitter’s new list feature, you can see tweets from all the main characters in order of how they would appear in the film. It’s called the Home Alone Twitter Project, and by following the list, you’ll see tweets from 23 characters in the film, including Kevin McCallister and most of the McCallister family, robbers Harry and Marv, and even Ben Marley, the scary old guy with a shovel. Each character has their own twitter account so they can interact, but reading them all under the list allows you to follow the events in the film from beginning to end in real time (it’s over now, so you can actually read the whole thing). The narrative uses modern devices such as Twitpic and YouTube, and even uses Internet lingo such as Harry’s “o_O” tweet. It’s really quite brilliant, so check it out for yourself. I’m crossing my fingers in hopes they do Home Alone 2 next year. Thanks to Slashfilm for the heads up. Viral Marketing Home Alone
The Boondock Saints: 10 Year Anniversary December 23, 2009December 23, 2009They say the best form of viral is word of mouth. Long before money was spent on creating campaigns and websites, the best way to get people to know about your movie was to make a movie that people wanted to know about. A film that people wanted to talk… Read More
“Where Will You Be When It Happens?” – A Cryptic “Fringe” Countdown March 29, 2011March 29, 2011Late last week, FOX renewed J.J. Abrams’ sci-fi hit Fringe, which was on the verge of being cancelled since its shift to Friday nights. Luckily, fans continued to watch and the show hit a creative goldmine. The third season of Fringe is nearly over and a recently aired promo reveals… Read More
“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face May 16, 2012May 19, 2012Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland… Read More