Chuck Update: iPhone App and New Promo Dan Koelsch, January 6, 2010November 9, 2010 NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out. Second, there’s finally (mild sarcasm) a Chuck iPhone App. The App is based on the NBC-created fan site ChuckMeOut.com. We’ve talked about the fan site before, and I think it’s a great concept with a cool design. There’s lots to do to see, which is why I was surprised at how limited the iPhone app is. While the website has the ChuckMeOut missions, links to just about everything, and periodic blog updates, the app is just a Chuck-themed “insert your face here” task. All you do is find the background you like and fit one of your own pictures to make it match. For a funny example, see mine (using a very old photo) below: Its fun for a few minutes, but then you’re over it. I guess that’s the same with most iPhone apps, though. Oh, you want more Chuck? Lucky for you, NBC has a new promo for the season debut. Viral Marketing ChuckiPhoneiTunesNBC
“Jurassic World” Viral Site Reveals Countdown to Thanksgiving November 18, 2014November 18, 2014Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme… Read More
Men in Black III: Bugeyes in Weekly World News, Plus Arianna Huffington is an Alien May 13, 2012May 13, 2012When we last gave an update on the Men in Black III viral campaign, our friend Bugeyes had learned of a tattoo parlor that was giving away a mysterious cake. Since then, the conspiracy theorist has been pretty busy. Get the details after the break. Read More
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More