Chuck Update: iPhone App and New Promo Dan Koelsch, January 6, 2010November 9, 2010 NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out. Second, there’s finally (mild sarcasm) a Chuck iPhone App. The App is based on the NBC-created fan site ChuckMeOut.com. We’ve talked about the fan site before, and I think it’s a great concept with a cool design. There’s lots to do to see, which is why I was surprised at how limited the iPhone app is. While the website has the ChuckMeOut missions, links to just about everything, and periodic blog updates, the app is just a Chuck-themed “insert your face here” task. All you do is find the background you like and fit one of your own pictures to make it match. For a funny example, see mine (using a very old photo) below: Its fun for a few minutes, but then you’re over it. I guess that’s the same with most iPhone apps, though. Oh, you want more Chuck? Lucky for you, NBC has a new promo for the season debut. Viral Marketing ChuckiPhoneiTunesNBC
RAAAAAAAANDY Spin-Off In The Works August 2, 2009April 3, 2010Funny People was released last Friday, along with the final touch to the viral campaign, but earlier in the week, Judd Apatow announced that Aziz Ansari’s character would revieve a spin-off. Of course, the film’s likelyhood all depends on the success and reception of Funny People. Here is the exact… Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More