Chuck Update: iPhone App and New Promo Dan Koelsch, January 6, 2010November 9, 2010 NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out. Second, there’s finally (mild sarcasm) a Chuck iPhone App. The App is based on the NBC-created fan site ChuckMeOut.com. We’ve talked about the fan site before, and I think it’s a great concept with a cool design. There’s lots to do to see, which is why I was surprised at how limited the iPhone app is. While the website has the ChuckMeOut missions, links to just about everything, and periodic blog updates, the app is just a Chuck-themed “insert your face here” task. All you do is find the background you like and fit one of your own pictures to make it match. For a funny example, see mine (using a very old photo) below: Its fun for a few minutes, but then you’re over it. I guess that’s the same with most iPhone apps, though. Oh, you want more Chuck? Lucky for you, NBC has a new promo for the season debut. Viral Marketing ChuckiPhoneiTunesNBC
Check Out Scott Pilgrim’s Arcade-Style Interactive Trailer August 5, 2010We’ve covered a few interactive trailers here at MovieViral, and I find them to be really impressive when done right. They are like the Blu-Ray version of trailers, as they let you get into the movie and sometimes learn more about the plot and characters. Scott Pilgrim vs. The World… Read More
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
Swing into Action with “The Amazing Spider-Man” Augmented Reality App! May 10, 2012May 10, 2012Coinciding with the release of the the new trailer launch for The Amazing Spider-Man, Sony Pictures Entertainment has launched a free mobile application, The Amazing Spider-Man Augmented Reality App! The application allows fans to get up close and personal with Spider-Man in online and real world environments by finding specially… Read More