The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More
Graphic Designer Creates Viral Video As Job Application for Joss Whedon’s “S.H.I.E.L.D.” Series September 24, 2012September 24, 2012Adam Levermore has created propaganda posters for Battlestar Galactica, officially licensed travel posters for Serenity. He’s designed the logos for several YouTube shows including Wil Wheaton’s Table Top. He was also the concept designer on the Super 8 iPhone app. With the news of Joss Whedon creating a S.H.I.E.L.D. TV… Read More
Controversial Documentary “The Upper Footage” Gets Limited Release, Win Tickets! January 29, 2013The Upper Footage is a documentary opening on January 31st in a limited New York City theater run (buy tickets here). As stated by their IndieGogo page, the film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group… Read More