The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
LOST Season Six Premiere “LA X” Recap and Review February 3, 2010April 13, 2010Finally, it’s here… LOST‘s season 6 premiered tonight on ABC, but not before an hour long recap of the events that happened in the 5 previous seasons. Narrated by Michael Emerson who plays Ben Linus, former leader of the Others, on the show, we’re filled in with what has all happened so… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Repo Men: The Union HR Dept. Now Hiring February 23, 2010February 24, 2010We reported yesterday that The Union had decided that people who have fallen behind in their payments will have their Artiforg’s reposed. Now The Union’s Human Resources Department are looking for Repo Men to chase down those unfortunate souls who have their artificial implants inside them. Read More