The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Tweet to See an Early Screening of “The Hunger Games” In Your Hometown February 29, 2012February 29, 2012Just 24 days remain until the release of Gary Ross’ adaptation of The Hunger Games, and to celebrate Lionsgate is allowing you, the fan, to see an early release of the movie via twitter. Only the top four will receive the prize based on how many people tweet a hashtag… Read More
Dan’s High Five: 5 Places to Avoid If You Don’t Like Monsters October 25, 2009October 25, 2009It’s October, so the blogosphere is filled with Halloween-themed articles and lists. Why should we be any different? Last week we talked about zombies on the High Five, so this week we’ll move on to monsters. Sure a monster could turn up anywhere, but if you’ve seen enough monster movies,… Read More
Kickstart This Nolan-Inspired “Batman” Fan Film June 8, 2012June 8, 2012In the months leading up to the announcement of Christopher Nolan’s final Batman picture, the internet was buzzing with news that one of the villains in the film would be The Riddler. In fact, Warner Bros. did want The Riddler in the movie and for him to be played by… Read More