The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Warner Bros. and Legendary Pictures Announce Batman Tumbler Tour! May 10, 2012May 10, 2012Have you ever wanted to sit in the cockpit of Batman’s armored vehicle, the Tumbler? How about tear down the streets of Gotham on the Bat-Pod? You probably won’t be able to do either of those, but you’ll get to see both vehicles up close! Today, Warner Bros. and Legendary… Read More
“Baby Killer” Bound To Go Viral, Just Like “You Lie!” March 21, 2010Following Sunday night’s health reform vote, Congressman Bart Stupak was speaking to the House when he was interrupted by someone yelling the phrase “baby killer.” Stupak, who is the leader of Pro-Life Democrats, switched his vote from “No” to “Yes” following an agreement with President Obama to ensure that federal… Read More
“Iron Man 3” Armor Unlock Reveals Several New Suits; New Exhibit at Disneyland March 28, 2013April 15, 2015Marvel Studios Phase 2 kicks off in a few weeks with Iron Man 3 and the marketing campaign is in full swing! All this week, the official Iron Man Facebook page has been running a contest that gives fans the chance to enter for a trip for 2 to the… Read More