The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More
Rocket Poppeteers Poster Debuts At New York Comic-Con October 18, 2010New York Comic-Con (which is not officially related to San Diego Comic-Con or Comic-Con International) was held last weekend, but it wasn’t until the end of this past week that someone came forward with what appears to be a Rocket Poppeteers poster. Is the “Slusho!” of the Super 8 viral… Read More
Space Paranoids Online is Live! May 6, 2010May 6, 2010As the Encom International website promised, the countdown for Space Paranoids Online is over, and you can now play the classic game online. This latest update to the Tron Legacy viral campaign adds another dimension to the already complex journey. Read More