The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
New TV Show Would Let Anyone Create An Episode March 31, 2010With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will… Read More
Viral Bits: Real “Inception”, Clever “Law & Order: UK” Ad, Fan Made “Source Code” Poster, and More! January 14, 2011Sometimes we get viral news that’s just too small and too much to divide into individual posts. This is one of those times. So, sit back and relax as we give you Viral Bits ranging from fan viral videos to how to perform a real life Inception. Read More
Tron Legacy Soundtrack Release Date Announced September 27, 2010Finally, after much speculation, the official release date has been announced for the soundtrack to Tron Legacy. For those who don’t know why it’s so anticipated, the entire film was scored by Daft Punk. You can pick up your copy of the soundtrack on November 22nd, and there are a… Read More