The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More
Dan’s High Five: 5 Sequels That Are Better Than The Original November 15, 2009November 15, 2009I’m continuing sequel month by going in the opposite direction of last week’s “High Five”by talking about good sequels. In fact, I’m going to list five sequels that were actually BETTER than the originals. Now, this doesn’t mean the originals were bad, so don’t get all mad. I also understand… Read More
Graphic Designer Creates Viral Video As Job Application for Joss Whedon’s “S.H.I.E.L.D.” Series September 24, 2012September 24, 2012Adam Levermore has created propaganda posters for Battlestar Galactica, officially licensed travel posters for Serenity. He’s designed the logos for several YouTube shows including Wil Wheaton’s Table Top. He was also the concept designer on the Super 8 iPhone app. With the news of Joss Whedon creating a S.H.I.E.L.D. TV… Read More