The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
10 Awesome Uses of Augmented Reality Marketing December 27, 2009December 27, 2009Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we… Read More
Tron Legacy Final Photo and Animated Series? March 4, 2010Total Film has been releasing daily images from Disney’s Tron Legacy as a build up to the trailer being released this weekend. Yesterday we showed you the third image, in which Sam Flynn has entered the abandoned Flynn’s Arcade. Check out the full version of today’s last image, as well… Read More
Avatar – LIVE! November 30, 2009Cue the curtains! Dim the lights! Places everyone, PLACES! OK, well it’s not live as in on a stage and fun for the whole family, but it is live in the sense that you get to hang with James Cameron in your basement while wearing your Titanic pajamas. ComingSoon has… Read More