The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers April 26, 2012April 26, 2012This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Read More
Survive Earth’s Final Days And Apply Now To Choose An Ark In This “After Earth” Facebook App May 9, 2013April 15, 2015M. Night Shyamalan’s latest feature film After Earth is just around the corner, and in order to prepare us for our journey into the stars racing from our dying world, we have been provided a recruitment program to enlist with. Find out if you have what it takes to join… Read More
Check Out The New Web Series for The Office March 4, 2010March 4, 2010The latest web series for NBC’s The Office is now live on NBC.com. We showed you the teaser for “The Mentor” last week, and now you can watch all four webisodes, as well as play games, download screensavers, and more. Watch the videos after the jump. Read More