The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
“Paranormal Activity 2″ Viral: Confusing… Or Working? October 15, 2010October 18, 2010I’m just going to get this out in the open. There is no reason for me to lie to you. We’ve know each other for a long time, so here it is. What in the hell is going on with Paranormal Activity 2? I’m serious. I have no idea what… Read More
Megamind Rally Breaks World Record October 3, 2010Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown… Read More
Friday Comic-Con 2009 Updates July 24, 2009June 6, 2010So, by now, Comic-Con is in full swing and updates are pouring in constantly. Here’s the jist of what’s been happening so far: Tim Burton’s Alice in Wonderland teaser is now online. James Cameron’s epic AVATAR had it’s first footage screened yesterday, and, as expected, everyone loved it. After the… Read More