The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Castle: “Heat Wave”, the Novel From the Series, is Now Available October 15, 2009October 15, 2009Even we at MovieViral miss good viral news sometimes, and this is one that I am personally upset about not knowing. ABC’s hit show Castle is about a well-renown writer of detective novels (played to perfection by Nathan Fillion) who follows around a real detective (portrayed by Stana Katic) who… Read More
Editorials That “The Walking Dead” Spoiler and the Death of Viral Marketing December 5, 2014February 2, 2025As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode…. Read More
The Daily Bugle Debuts on Tumblr; Hints at Expanding “Amazing Spider-Man” Universe July 21, 2013July 21, 2013It looks like The Daily Bugle is finally caught up with the times and has started publishing online. The fictional newspaper has launched a Tumblr page, dropping hints about the plot of the upcoming The Amazing Spider-Man 2. More info after the jump. Read More