The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Due Date Dash Campaign February 22, 2011March 2, 2011Today is the home release date of Warner Bros.’ road trip comedy Due Date, and we’ve partnered with them to bring you the Due Date Dash Campaign that could win you a digital copy of the film along with Due Date swag. All you have to do if figure out… Read More
“Threat Level Midnight” Website Goes Live After Latest ‘The Office’ Episode February 19, 2011If you have seen the latest episode of The Office, then you’re well aware of “Threat Level Midnight.” Michael Scott’s decade long film project about fictional secret agent Michael Scarn finally had its big premiere this past Thursday. In typical NBC fashion, a viral website for the film has been… Read More
Awesome New Posters For Repo Men February 25, 2010February 25, 2010I’ve honestly stared at my keyboard for about 10 minutes contemplating how I add to this. It’s been difficult but I’ve got there. You’ve seen the two new posters revealed earlier this week, but our friends at Horror Squad, Movie Fone, Cinematical and Sci-fi Squad have each debuted a new… Read More