The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
DVD Review and Contest: The Innkeepers April 23, 2012April 23, 2012The indie horror film The Innkeepers had a limited theatrical run this past February after debuting in last year’s SXSW Film Festival. The film is available tomorrow on DVD and Blu-ray, and we have our review after the break. Also find out how you can receive our specially packaged copy… Read More
Early Signs Of Viral At 2011 Comic-Con July 20, 2011April 25, 2013With Comic-Con 2011, literally, just underway, and it’s only preview night, signs of viral marketing are already rearing their pretty heads. With the likes of viral past, including The Dark Knight, Tron Legacy, and District 9, we can now welcome the films of Elysium, and a possible start of The… Read More
Kevin Smith’s ‘Tusk’ Gets A Medical Marijuana Dispensary Tie-In September 8, 2014January 15, 2023Kevin Smith isn’t one to be afraid to kiss and tell about his use of weed. Most of the time the characters in his films are using it. And now in the wake of Washington and Colorado legalizing weed, plus 23 other states legalizing it for medicinal purposes, Smith has… Read More