The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
The “Amazing Spider-Man” Viral Continues With Wrestling Poster and Website May 7, 2012Earlier today, we told you about the updates to The Amazing Spider-Man viral campaign involving the Parker’s POV website. However, there is even more viral news today, this time coming from the Webbed Menace website. Get the details after the break. Read More
Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available October 8, 2010January 20, 2012Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after… Read More
Dan’s High Five: 5 Sequels That Are Better Than The Original November 15, 2009November 15, 2009I’m continuing sequel month by going in the opposite direction of last week’s “High Five”by talking about good sequels. In fact, I’m going to list five sequels that were actually BETTER than the originals. Now, this doesn’t mean the originals were bad, so don’t get all mad. I also understand… Read More