The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Super 8 Viral: New Print Out Could Lead To Another Chat December 14, 2010December 14, 2010The STIES website has yet another new printout, this time revealing a book that references the ID badges we saw before. Mysterio’s response to the book is to have another chat, but when exactly will it be? The Super 8 viral wages on. Read More
District 9 Viral – Too Little, Too Late? April 26, 2009March 27, 2010Sony Picture’s District 9 is set to hit theaters on August 14th this year. That’s one week after GI Joe and one week before Inglorious Basterds. Some of you may have noticed the viral picking up a little amount of steam in the past few weeks, but is it too… Read More
The Office: New Viral Website and “Subtle Sexuality” Clip November 6, 2009I don’t know about you, but ever since I posted the “Male Prima Donna” music video last week, I can’t get the song out of my head! The music video was part of the new webisodes for The Office, with Erin and Kelly creating a girl group called “Subtle Sexuality”,… Read More