The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More
TRON: Legacy Viral Has New Image and Flynn Audio and Notes November 18, 2010November 18, 2010For those that have been following the TRON: Legacy viral campaign, you will recall we posted about the Arcade Aid challenge being updated with a bigger portion of the map for gamers to complete. Gamers that completed this challenge received a pretty good prize which entailed two of four pins… Read More
“The Muppets” Are “The Fuzzy Pack” May 26, 2011May 26, 2011Playing off the similar tones of The Hangover Part II trailer, Disney has released a trailer for The Fuzzy Pack. Now if it hasn’t already hit you, this is yet another faux trailer for The Muppets, and while it may not feature any new footage it does show off some… Read More