The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Blu-Ray Release Reignites “Prometheus” Viral October 11, 2012October 10, 201220th Century Fox’s Prometheus had its home release on Tuesday, and with it, the film’s official Twitter account tweeted an image that it described as “Weyland Classified: Infographic about the black Goo.” Check it out after the break, as well as an important viral piece that you might have forgotten… Read More
Exclusive Interview: Greg Broadmore of Weta Workshop (District 9 Designer) September 15, 2009January 8, 2010When you were watching District 9, what was your favorite part? For some of you it was when Wikus took control of the Exo suit and led Christopher back to his son. For others it may be when Christopher and his son began ascending to the mother ship; personally, my… Read More
Exclusive IMAX ‘Star Trek Into Darkness’ Preview Attached to ‘The Hobbit’ November 14, 2012November 16, 2012For months now, fans have eagerly awaited a look at official footage from J.J. Abrams’ follow up to the 2009 hit, Star Trek, and now they will get more than they’d hoped for! Warner Bros. and Paramount Pictures will team up in a mutually beneficial venture and present a 9-minute… Read More