The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
New “Guardians Of The Galaxy Featurette Makes Drax Look Really Smart June 27, 2014June 27, 2014There are a ton of reasons why we should all be excited about Guardians of the Galaxy. Yes it’s another film from Marvel Studios. Yes, it’ll be tied into that cinematic universe. And Yes, it involves superheroes. But the Guardians are your ordinary heroes. They are made up of a… Read More
Trailers Weekly: “Need For Speed”, “Muppets Most Wanted”, “RoboCop”, “The Wind Rises”, “Sabotage” November 23, 2013December 11, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from Need For Speed, Muppets Most… Read More
“Mama” Psychologist Blogs About Feral Children on Tumblr December 6, 2012In the upcoming horror film Mama, Daniel Kash plays youth psychologist Dr. Gerald Dreyfuss, who introduces couple Annabel (Jessica Chastain) and Lucas (Nikolaj Coster-Waldau) to Lucas’ nieces. The two young feral children have a hard to time acclimating themselves to civilization, but that doesn’t seem to be the only problem… Read More