The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Flurry of Marketing Ahead of “Snow White and the Huntsman” Home Release September 3, 2012September 3, 2012Universal’s Snow White and the Huntsman comes out on DVD and Blu-ray on September 11th, and there are a plethora of promotions leading up to the release. Check out the press release after the break for details. Read More
“Green Lantern” Viral Update: New Blog Postings Respond To Audio Clip of Parallax June 3, 2011June 3, 2011We are a mere two weeks away from the release of Warner Brothers Pictures The Green Lantern, and since viral campaigns are our specialty, we noticed some activity with the viral marketing. Since our last update, we reported that Dr. Waller has been sending out responses to readers of the… Read More
Viral Marketing Fans Of NBC’s “Hannibal” Unite Today For Twitter Campaign To Renew The Show May 1, 2014May 1, 2014Some of the major fan groups of NBC’s Hannibal (or “Fannibals” as they call themselves) are coming together for a Twitter campaign today at 2 pm Eastern to help save the show. With no word yet on Hannibal‘s fate and NBC’s official slate of programming being announced on May 12th, the “Fannibals”… Read More