The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
District 9 Viral: New MNU Spreads Lies Video August 13, 2009Christopher of MNUSpreadsLies.com has a new blog with a video of a woman saying we should treat the non-humans with respect because they haven’t done anything to us. With the film opening up tomorrow (and select screenings tonight at midnight), there are sure to be some last minute viral updates… Read More
Funny People Viral Site For Fake Sitcom May 28, 2009May 1, 2010Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters… Read More
Ron Perlman Tries To Sell You Kaiju Body Parts in “Pacific Rim” Viral Video July 2, 2013In Warner Bros.’ Pacific Rim, giant sea monsters called Kaiju wreack havoc around the Pacific coast. Jaegars are giant robots designed to stop them, and when they do, there’s a huge carcass just sitting there. So, Hannibal Chau (Ron Perlman) made a business out of harvesting Kaiju body parts and… Read More