The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Tron Legacy: What You Get For Playing The Game February 24, 2010December 1, 2010Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got… Read More
Fused Film News: Last Week in Review August 31, 2009August 31, 2009The Big Stuff A better week in the land of film news and some TV, first off, Fused Film has a new Associate Editor, Will Melton, joins the family (read More on him here). Secondly, sorry this post is a little late from us, it has been a hectic weekend… Read More
Viral Video: Galactic Empire State of Mind March 29, 2010March 29, 2010Jay-Z and Alicia Keys may love New York, but the guys at College Humor love a different type of Empire. In a take on the hit song and music video “Empire State of Mind”, Darth Vader raps (and Leia sings) about loving the Galactic Empire. Check out the video after… Read More