The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Michael Moore Gets Clever In Theaters June 13, 2009June 15, 2009Michael Moore, known best for harassing alzheimer sufferers (Charleston Heston) and being portrayed as a terrorist (by Team America and Bill O’Reilly), is working on an as-yet-titled film that covers the bank bailout. Sounds promising given his past work, despite his annoying voice. Why is this news-worthy? Well, Friday night,… Read More
Social Networks Star Wars And Marvel Geek It Out On Twitter January 23, 2014January 23, 2014Forget the talk about Batman versus Superman. The big rivalry happening this week is between Star Wars and Marvel via their Twitter accounts. What started as an “AskStarWars” Twitter event turned into a hilarious back and forth ribbing between the two brands. Even Iron Man jumped into the fray. Check… Read More
Kaiju Body Parts Sent to Film Blogs for “Pacific Rim” July 11, 2013Kaiju organs are big business in the world of Pacific Rim and in a pretty cool viral campaign just before this film opens nationwide this Friday, black market business man Hannibal Chau has sent out some rather interesting items to an assortment of internet establishments to help promote his entrepreneurial… Read More