The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Preview “The Muppets” Soundtrack On YouTube and iTunes App Game November 18, 2011November 18, 2011The Muppets opens in theaters next Wednesday, and the soundtrack is released two days before (on Monday), but you have two ways to preview the music from the movie right now. Tap Tap Muppets, the latest title in the Guitar Hero-like mobile game series, is available on the iTunes App… Read More
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
Viral Video: Avatar 2 Trailer (Parody) March 25, 2010One of the criticisms James Cameron’s Avatar has been bombarded with is that its script and overall story are unoriginal. However, the mock trailer for Avatar 2 by ABC 1 in Australia assures us that the sequel will be the most original story ever. Watch it after the break, courtesy… Read More