For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
Learn About Captain America’s Shield In Featurette Sponsored By Norton June 19, 2011Symantec’s Norton antivirus and computer protection line of software is a staple in the tech industry, but it doesn’t hurt to team up with a summer blockbuster. Finding an enlightened connection between their software and Marvel’s Captain America, Norton brings us a featurette called “Behind the Shield” via their Facebook… Read More
“Prometheus” Viral Video: Peter Weyland’s TEDTalk from 2023 (Updated) February 28, 2012December 28, 2012This week it was revealed that Guy Pearce would be the link to the original Alien films, playing Peter Weyland (of Weyland-Yutani), an entrepreneur who owns The Prometheus. In a video released today by TED, you can see Peter delivering a keynote at TED2023, as envisioned by Ridley Scott. More… Read More
“Legends of Alcatraz” Viral Has Begun January 24, 2012Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Read More