For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
YouTube Feature Film Produced By Ridley Scott Starts Production August 8, 2010It’s not often you see well known directors and producers making feature films for YouTube. It’s just as rare that most of the production into the feature film is made by tens of thousands of submitted clips from other people around the globe. Nevertheless, the movie starts post-production. Find out… Read More
‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence December 20, 2013December 20, 2013Aside from having a towering presence in Marc Webb‘s The Amazing Spider-Man, OsCorp lacked its two of its most prolific characters: Norman and Harry Osborn. As the first film established, OsCorp doctors were working around the clock (and off the books) to find a cure for an ailing Norman Osborn… Read More
Fox Searchlight Launches a Powerful Website for “The Tree of Life” April 7, 2011April 8, 2011Terrance Malick’s The Tree of Life may be the film’s most highly anticipated films that is not a comic book adaptation, a sequel, or a film that is a preface to a much larger film. Now Fox Searchlight has launched a website promoting the new drama from Malick calling it… Read More