For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
Veronica Mars Movie Kickstarter Breaks Backer Record With 7 Hours To Go April 12, 2013We are in the final hours of the historic Veronica Mars Movie Kickstarter, and just a little bit ago they broke another record. The previous record for most backers for a single project was 87,142 for Double Fine Adventure, but as of this article’s writing, Veronica Mars is at 87,890… Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
‘Ghostbusters’ Donuts: Krispy Kreme Celebrates Film’s 30th Anniversary With Themed Donuts September 17, 2014September 17, 2014When there’s something strange in your neighborhood, the first people you call would be Ghostbusters. But when that strange activity is hunger, you need to call Krispy Kreme. The donut company recently announced that they will sell two marshmallow Kreme™-filled Ghostbusters donuts: Krispy Kreme’s Ghostbusters and Stay Puft Marshmallow Doughnuts… Read More