For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
District 9 Viral: New MNU Spreads Lies Video August 13, 2009Christopher of MNUSpreadsLies.com has a new blog with a video of a woman saying we should treat the non-humans with respect because they haven’t done anything to us. With the film opening up tomorrow (and select screenings tonight at midnight), there are sure to be some last minute viral updates… Read More
“Dora The Explorer” Fake Movie Trailer Gets Turned into Real Web Series March 14, 2013March 14, 2013Last summer, the comedy website CollegeHumor made a fake trailer for a Dora The Explorer movie that turned the young educational traveler into an international spy. The action-packed trailer starring Modern Family‘s Ariel Winter as the title character went insanely viral, with people asking for this to really happen. CollegeHumor… Read More
Space Paranoids Online is Live! May 6, 2010May 6, 2010As the Encom International website promised, the countdown for Space Paranoids Online is over, and you can now play the classic game online. This latest update to the Tron Legacy viral campaign adds another dimension to the already complex journey. Read More