For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
“Jurassic World” Viral Site Reveals Countdown to Thanksgiving November 18, 2014November 18, 2014Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme… Read More
“After Earth” Website Goes Live And Possibly Hints At ARG December 20, 2012After Earth is a sci-fi action film directed by M. Night Shyamalan about a father and son who get stranded on a post-apocalyptic Earth when their ship crashes. The film’s official website has gone live with a lot of great details and photos about the movie and its universe. There’s… Read More
“Pacific Rim” Viral: New Memo Predicts Kaiju Will Attack America Again December 3, 2012December 3, 2012The Kaiju threat is escalating to a point where more and more nations are either requesting for help or requesting to be a part of the Pan Pacific Defense Corps. A new update as been added to the official viral website for Guillermo Del Toro’s Pacific Rim, and it sheds… Read More