For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
Sam Rockwell Moon Oscar Nomination Movement Gains Steam January 11, 2010January 11, 2010While Sony Pictures isn’t doing much to support it’s limited release Moon in the year’s biggest award show, The Academy Awards, there is already a groundswell of support from fans, as we reported earlier in the month. Most of the focus has been on getting the star, Sam Rockwell, a… Read More
More “Kick-Ass 2” Viral Videos Released for “Justice Forever” Recruitment July 1, 2013July 2, 2013Last week, Kick-Ass himself released a video, asking for people to leave their “normal life” behind and join his team of superheroes, Justice Forever. Now several of the other team members, Dr. Gravity (Donald Faison), Insect Man (Robert Emms) and Battle Guy (Clark Duke) have released similar videos. Check them… Read More
Viral Campaign For Final Season of “Breaking Bad” Begins May 9, 2012May 9, 2012In 2009, comedian Paul Scheer created a site called Damon, Carlton and a Polar Bear, where he would post artwork based on the show LOST. It started out as a joke but it eventually grew into a huge phenomenon and soon exclusive pieces of art by Olly Moss, Tyler Stout,… Read More