For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More
‘Avengers: Age Of Ultron’ Trailer To Air On ‘Agents of SHIELD’ October 22, 2014October 22, 2014If you want to attract more viewers to a show, you got to have some bait, and for Agents of S.H.I.E.L.D. they are putting out bait so big, you’d just be plain stupid to ignore. Or you could just wait for it to air on the internet, but that is… Read More
Syfy’s “Haven” Will Follow Twitter-integrated Plot August 12, 2011August 12, 2011In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s… Read More