Viral For The House of The Devil Is Looking For a Babysitter Dan Koelsch, January 18, 2010January 18, 2010 Many of you may not have heard about the 2009 horror film The House of The Devil, and for good reason. The film didn’t have a nation wide release, its Writer/Director Ti West and actors are no-names (though you may recognize a few actors from small roles in the past), and it was produced and is distributed by independent companies. So, why is the flick worth writing about? Well, first of all, it looks pretty cool. The film is set in the 80s and is specifically made to look like it was made then as well, even going as far as to have the distributor send out VHS tapes of the film to some bloggers. Also, there is some nifty viral marketing involved that should give you the willies. More info (and the trailer) after the jump. The film is about a college girl who desperately needs money, so she answers a posted ad for a babysitter position. Of course, once she gets to the house, she finds out the older couple doesn’t have any children, but they want her to stay. She does (for the money), and hilarity ensues. I’m sorry, did I say hilarity? I meant complete and utter terror. Check out the trailer below to get a feel for the film. So, what’s this viral marketing I’m talking about? If you looked closely in that trailer, you may have noticed the actual ad that was posted for the babysitter spot. Apparently, Dark Sky (one of the distributors) has been putting up the flyer in major cities to promote the film’s February 2nd DVD release. The photo below is the only one anyone has seen, and since it’s obviously a photo of a photo within a newspaper, there is some question as to whether the ad has actually been posted anywhere. What’s awesome is that the phone number works, and when you call the number listed, you get a creepy message. Call if you dare. The House of The Devil releases on DVD, Blu-Ray, and VHS/DVD Bundle on February 2nd. Viral Marketing The House of the Devil
Canadian Time Travel Television Show “Continuum” Has In-Depth ARG May 30, 2012May 29, 2012Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote… Read More
They’re Here: NASA Knows Something September 29, 2010The official They’re Here Twitter points to a YouTube video of someone typing “YOUARENOTALONE@NASA.GOV” into the They’re Here website. The tags for the video include “ufo”, “sci fi movie”, “aliens”, and “flying saucer”. What does NASA know? Maybe we’ll find out on 10/10/10 or sooner. Until then, watch the video… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More