Learn the Math Behind CBS Show Numb3rs Dan Koelsch, February 21, 2010 There are a lot of procedural shows on right now, shows in which a problem is introduced, investigated and solved all within the same episode (think CSI, Bones, almost every one hour show other than LOST). Many have gimmicks to try to separate them from the bunch (his partner is a psychic!), and one of my favorite gimmick procedurals is Numb3rs on CBS. There’s a nifty website created to supplement the show. The show centers on the Los Angeles branch of the FBI, where agent Eppes (rob Morrow) has a brother who is a math genius and professor at Cal Tech. Each episode has Professor Eppes (David Krumholtz) using advanced mathematics to help solve a case. For us regular folk, this stuff goes over our head, but if you are interested in the math, Wolfram (makers of software Mathematica) have teamed up with the show to help you out. Wolfram’s Numb3rs website goes through each episode and explains the mathematical principals the characters are using or talking about. The well designed site is meant to look like a case file being opened, and you can watch videos that show the math. For a much more detailed look at the science, each concept has a link to it’s own Wolfram page. It’s nice to know that the characters aren’t talking gibberish, and this kind of stuff can actually work. Numb3rs airs Fridays at 10/9c on CBS. Viral Marketing CBSNumb3rsNumbers
UK Zombie Film ‘Devil’s Playground’ Goes Viral August 28, 2010August 28, 2010Devil’s Playground is a UK film that is set to be released on DVD on October 11th. It stars a bunch of people you’ve never heard of, and looks to be a standard zombie flick. However, the people behind the film have made a pretty cool viral site that looks… Read More
Tron Tuesday: “TRON: Legacy” Pay-Off Trailer November 9, 2010It’s Tuesday, which means Disney has released another promotion for their upcoming film TRON: Legacy. In the last couple of weeks we got to see new posters and hear new tracks from the soundtrack. Disney has decided to up the ante with a new trailer, which shows some brand new… Read More
“Planes: Fire And Rescue” Review July 17, 2014July 17, 2014Planes was one of the biggest surprise hits of last year. The film had a rough takeoff from the start. It was originally set to be a a direct to DVD film, Planes then took off to be a feature film, but lost its lead voice, Jon Cryer. Dane Cook… Read More
The show’s “Chain Factor” ARG is still my favorite example of integrating the viral with the tv show. Took the premise from the Primacy and extended it seamlessly (which is pretty difficult, after watching the episode’s resolution) onto the web and into the real world.