Learn the Math Behind CBS Show Numb3rs Dan Koelsch, February 21, 2010 There are a lot of procedural shows on right now, shows in which a problem is introduced, investigated and solved all within the same episode (think CSI, Bones, almost every one hour show other than LOST). Many have gimmicks to try to separate them from the bunch (his partner is a psychic!), and one of my favorite gimmick procedurals is Numb3rs on CBS. There’s a nifty website created to supplement the show. The show centers on the Los Angeles branch of the FBI, where agent Eppes (rob Morrow) has a brother who is a math genius and professor at Cal Tech. Each episode has Professor Eppes (David Krumholtz) using advanced mathematics to help solve a case. For us regular folk, this stuff goes over our head, but if you are interested in the math, Wolfram (makers of software Mathematica) have teamed up with the show to help you out. Wolfram’s Numb3rs website goes through each episode and explains the mathematical principals the characters are using or talking about. The well designed site is meant to look like a case file being opened, and you can watch videos that show the math. For a much more detailed look at the science, each concept has a link to it’s own Wolfram page. It’s nice to know that the characters aren’t talking gibberish, and this kind of stuff can actually work. Numb3rs airs Fridays at 10/9c on CBS. Viral Marketing CBSNumb3rsNumbers
Watch the First Episode of Interactive Social Film “The Beauty Inside” August 15, 2012The Beauty Inside is a new interactive web series from Toshiba and Intel, makers of the social film experience Inside. While the last time around we got to dive to the horror/thriller genre, this time we have a romantic comedy with a unique twist. The first episode debuted tonight, so… Read More
Hall of Armor: The Evolution of Iron Man [Infographic] May 7, 2013May 7, 2013Iron Man 3 had the second biggest US opening ever this past weekend, and seeing all 42 of Tony Stark’s suits may have gotten you thinking about the comic book history of the iconic armor. Fortunately, HalloweenCostumes.com has you covered with an enlightening infographic after the break. Read More
Check Out This Real Life Jarvis From Iron Man April 7, 2010April 7, 2010The Boston Globe has a story about a 27 year old tech support worker named Chad Barraford who created a “digital life assistant”. What’s interesting about the story is that the assistant is a computer program that communicates with Chad and is integrated with his home, similar to the JARVIS… Read More
The show’s “Chain Factor” ARG is still my favorite example of integrating the viral with the tv show. Took the premise from the Primacy and extended it seamlessly (which is pretty difficult, after watching the episode’s resolution) onto the web and into the real world.