Learn the Math Behind CBS Show Numb3rs Dan Koelsch, February 21, 2010 There are a lot of procedural shows on right now, shows in which a problem is introduced, investigated and solved all within the same episode (think CSI, Bones, almost every one hour show other than LOST). Many have gimmicks to try to separate them from the bunch (his partner is a psychic!), and one of my favorite gimmick procedurals is Numb3rs on CBS. There’s a nifty website created to supplement the show. The show centers on the Los Angeles branch of the FBI, where agent Eppes (rob Morrow) has a brother who is a math genius and professor at Cal Tech. Each episode has Professor Eppes (David Krumholtz) using advanced mathematics to help solve a case. For us regular folk, this stuff goes over our head, but if you are interested in the math, Wolfram (makers of software Mathematica) have teamed up with the show to help you out. Wolfram’s Numb3rs website goes through each episode and explains the mathematical principals the characters are using or talking about. The well designed site is meant to look like a case file being opened, and you can watch videos that show the math. For a much more detailed look at the science, each concept has a link to it’s own Wolfram page. It’s nice to know that the characters aren’t talking gibberish, and this kind of stuff can actually work. Numb3rs airs Fridays at 10/9c on CBS. Viral Marketing CBSNumb3rsNumbers
The Event: Passenger Emails and Sean’s Photos Show Us What We Already Know September 26, 2010The mystery continues tomorrow night as the second episode of NBC’s new show The Event hopes to begin shining some light on just what “the event” is. Until then, the TruthSeeker Blog has been updated with emails from passengers on the ill-fated Avias Flight 514, as well as some photos… Read More
Does Comic-Con Actually Hurt Movies? July 31, 2010San Diego Comic-Con 2010 has already came and went. Many movie studios and TV networks brought all their goodies to the event this year in hopes of gaining positive buzz from the most important people to their franchises, the fans themselves. Warner Brothers, Marvel, AMC and many other places all showed footage… Read More
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More
The show’s “Chain Factor” ARG is still my favorite example of integrating the viral with the tv show. Took the premise from the Primacy and extended it seamlessly (which is pretty difficult, after watching the episode’s resolution) onto the web and into the real world.