Learn the Math Behind CBS Show Numb3rs Dan Koelsch, February 21, 2010 There are a lot of procedural shows on right now, shows in which a problem is introduced, investigated and solved all within the same episode (think CSI, Bones, almost every one hour show other than LOST). Many have gimmicks to try to separate them from the bunch (his partner is a psychic!), and one of my favorite gimmick procedurals is Numb3rs on CBS. There’s a nifty website created to supplement the show. The show centers on the Los Angeles branch of the FBI, where agent Eppes (rob Morrow) has a brother who is a math genius and professor at Cal Tech. Each episode has Professor Eppes (David Krumholtz) using advanced mathematics to help solve a case. For us regular folk, this stuff goes over our head, but if you are interested in the math, Wolfram (makers of software Mathematica) have teamed up with the show to help you out. Wolfram’s Numb3rs website goes through each episode and explains the mathematical principals the characters are using or talking about. The well designed site is meant to look like a case file being opened, and you can watch videos that show the math. For a much more detailed look at the science, each concept has a link to it’s own Wolfram page. It’s nice to know that the characters aren’t talking gibberish, and this kind of stuff can actually work. Numb3rs airs Fridays at 10/9c on CBS. Viral Marketing CBSNumb3rsNumbers
Super 8 Viral Wraps Up June 15, 2011Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing… Read More
Watch an Exclusive Clip From “Wish You Were Here” May 24, 2013May 24, 2013Wish You Were Here is a suspense drama about a tropical vacation gone wrong. The film opens in limited theaters on June 7th, but we have an exclusive clip for you after the break. In it, Dave Flannery (Joel Edgerton) and his wife Alice (Felicity Price) have a heated argument. Read More
Dress Up As A Superhero To Help Will Ferrell and Dreamworks Animation Break a World Record September 17, 2010October 3, 2010Will Ferrell made quite a splash at Comic-Con this year by showing up in costume as his animated title character for Dreamwork Animations’ Megamind. Now Ferrell looks to make an even bigger splash, this time in the record books, as a shrewd publicity stunt has been set in motion to… Read More
The show’s “Chain Factor” ARG is still my favorite example of integrating the viral with the tv show. Took the premise from the Primacy and extended it seamlessly (which is pretty difficult, after watching the episode’s resolution) onto the web and into the real world.