Learn the Math Behind CBS Show Numb3rs Dan Koelsch, February 21, 2010 There are a lot of procedural shows on right now, shows in which a problem is introduced, investigated and solved all within the same episode (think CSI, Bones, almost every one hour show other than LOST). Many have gimmicks to try to separate them from the bunch (his partner is a psychic!), and one of my favorite gimmick procedurals is Numb3rs on CBS. There’s a nifty website created to supplement the show. The show centers on the Los Angeles branch of the FBI, where agent Eppes (rob Morrow) has a brother who is a math genius and professor at Cal Tech. Each episode has Professor Eppes (David Krumholtz) using advanced mathematics to help solve a case. For us regular folk, this stuff goes over our head, but if you are interested in the math, Wolfram (makers of software Mathematica) have teamed up with the show to help you out. Wolfram’s Numb3rs website goes through each episode and explains the mathematical principals the characters are using or talking about. The well designed site is meant to look like a case file being opened, and you can watch videos that show the math. For a much more detailed look at the science, each concept has a link to it’s own Wolfram page. It’s nice to know that the characters aren’t talking gibberish, and this kind of stuff can actually work. Numb3rs airs Fridays at 10/9c on CBS. Viral Marketing CBSNumb3rsNumbers
Shark Week Takes A Bite Out of YouTube July 31, 2011Briefly: Discovery Channel’s famous Shark Week starts tonight at 9PM, and they have created a YouTube splash page starring comedian Andy Samberg as Chief Shark Officer. After a shark breaks through the page and causes a mess, you can watch clips from this year’s shows with intros from Samberg himself…. Read More
Viral Video Round Up: The X-Files, Olivia Munn, Joss Whedon, Supercuts Galore, And More! August 19, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
What Is It? No Really, That’s The Name Of The Video September 11, 2010September 11, 2010One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about… Read More
The show’s “Chain Factor” ARG is still my favorite example of integrating the viral with the tv show. Took the premise from the Primacy and extended it seamlessly (which is pretty difficult, after watching the episode’s resolution) onto the web and into the real world.