Saturday Night Live Takes on We Are The World, Undercover Boss, and Olympics Dan Koelsch, February 28, 2010 Last night, Jennifer Lopez hosted and performed on Saturday Night Live, and she did a pretty good job in my opinion (at least as host). The show parodied the new “We Are the World” song by bringing awareness to how bad the song is. We also got a couple hilarious skits on the Olympics, as well as “Undercover Celebrity Boss”. Check out these videos after the jump. Go to NBC.com to check out the rest of the clips from last night’s show. Viral Marketing Jennifer LopezNBCOlympicsSaturday Night LiveSNLUndercover BossWe Are The World
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More
Begin Your Harry Potter Quest Before It All Ends July 11, 2011July 12, 2011Harry Potter the Quest is a new interactive way for fans to prove how much of a Harry Potter enthusiast they are to themselves and their friends. This new site has Potter fans proving their loyalty by having them play games, viewing exclusive first looks, and hearing some samples of… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More