Tron Legacy Updates: Special IMAX Scenes and New Photo Shows Flynn’s Arcade Dan Koelsch, March 1, 2010December 1, 2010 The latest Tron Legacy ARG event is over, and now we are just waiting for the trailer to premiere online later this week. Until then, we have a few updates regarding the IMAX release of the film and a new photo that has Flynn’s Arcade in it. Catch up after the jump. For fans going to see Tron Legacy in IMAX theaters, you are in a for a treat. According to director Joseph Kosinski, five sequences in the film will be shown at 1.7:1 aspect ratio, which fills up most of the IMAX screen, as opposed to regular 2.35:1 aspect ratio, which leaves big black bars on the top and bottom of the bigger screen. No, this isn’t just a stretched image, it’s actually more video in the frame. This is achieved thanks to the Sony CineAlta Fusion 3D cameras used for filming, as opposed to IMAX cameras. We also have a new promotional photo for the movie in which we get to see a bit of the sign for Flynn’s Arcade, as well as Kevin Flynn’s son Sam (Garrett Hedlund) riding his motorcycle. Tron Legacy releases nationwide on IMAX and 3D on December 17th. Sources: Slashfilm and Firstshowing Viral Marketing Flynn LivesimaxTronTron Legacy
Flash Forward: Fans Stage Blackout In Protest June 8, 2010You may have noticed that an ABC show ended recently answering fewer questions than it asked. No, we’re not talking about Lost, but another ABC show, Flash Forward. Fans think it ended too soon and are going to let ABC know how they feel on June 10th. Read More
Site News Editorial: What happens after District 9? August 12, 2009September 23, 2024With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More
Is 2010 The Year of Augmented Reality? January 4, 2010July 18, 2010So that’s it. A new decade has passed, and so far I’ve not got that flying car yet (can’t afford it) and my fridge isn’t ordering my food online yet (can’t afford it, the fridge that is, not the food), but technology is definitely catching up with the predictions. Now… Read More