Tron Legacy Updates: Special IMAX Scenes and New Photo Shows Flynn’s Arcade Dan Koelsch, March 1, 2010December 1, 2010 The latest Tron Legacy ARG event is over, and now we are just waiting for the trailer to premiere online later this week. Until then, we have a few updates regarding the IMAX release of the film and a new photo that has Flynn’s Arcade in it. Catch up after the jump. For fans going to see Tron Legacy in IMAX theaters, you are in a for a treat. According to director Joseph Kosinski, five sequences in the film will be shown at 1.7:1 aspect ratio, which fills up most of the IMAX screen, as opposed to regular 2.35:1 aspect ratio, which leaves big black bars on the top and bottom of the bigger screen. No, this isn’t just a stretched image, it’s actually more video in the frame. This is achieved thanks to the Sony CineAlta Fusion 3D cameras used for filming, as opposed to IMAX cameras. We also have a new promotional photo for the movie in which we get to see a bit of the sign for Flynn’s Arcade, as well as Kevin Flynn’s son Sam (Garrett Hedlund) riding his motorcycle. Tron Legacy releases nationwide on IMAX and 3D on December 17th. Sources: Slashfilm and Firstshowing Viral Marketing Flynn LivesimaxTronTron Legacy
Inception Viral with Christopher Nolan April 23, 2010June 12, 2010If the film Inception doesn’t throw your head in twenty different directions while watching the trailer, then it’s about to get a few more places. In the video that follows, we see what seems to start out as a film clip of the director Christopher Nolan interviewing specialists in the… Read More
Let Me In Viral Updates: Riddles And Clues August 18, 2010August 24, 2010When the viral campaign for Let Me In started, it wasn’t as simplistic as most campaigns have been in the past. It wasn’t just a website plastered at the end of a trailer; it was more of a clue to follow and to get things started. That clue of course,… Read More
Viral Marketing Hipsters Compare Jeans not Cards in ‘American Psycho’ Inspired Viral Video January 21, 2014January 21, 2014This is almost too painfully purposefully ironic. The folks over at the creative agency Flickering Wall take on one of the best scene’s of the 2000’s cult classic ‘American Psycho’ in their ad video for Denham Jeans and ingeniously make business card obsessed yuppies into jean obsessed hipsters. Hit the… Read More