Tron Legacy Updates: Special IMAX Scenes and New Photo Shows Flynn’s Arcade Dan Koelsch, March 1, 2010December 1, 2010 The latest Tron Legacy ARG event is over, and now we are just waiting for the trailer to premiere online later this week. Until then, we have a few updates regarding the IMAX release of the film and a new photo that has Flynn’s Arcade in it. Catch up after the jump. For fans going to see Tron Legacy in IMAX theaters, you are in a for a treat. According to director Joseph Kosinski, five sequences in the film will be shown at 1.7:1 aspect ratio, which fills up most of the IMAX screen, as opposed to regular 2.35:1 aspect ratio, which leaves big black bars on the top and bottom of the bigger screen. No, this isn’t just a stretched image, it’s actually more video in the frame. This is achieved thanks to the Sony CineAlta Fusion 3D cameras used for filming, as opposed to IMAX cameras. We also have a new promotional photo for the movie in which we get to see a bit of the sign for Flynn’s Arcade, as well as Kevin Flynn’s son Sam (Garrett Hedlund) riding his motorcycle. Tron Legacy releases nationwide on IMAX and 3D on December 17th. Sources: Slashfilm and Firstshowing Viral Marketing Flynn LivesimaxTronTron Legacy
Viral Marketing “Despicable Me” Mini-Movies Hit The Web December 17, 2010Universal Pictures’ Despicable Me had its home release on Blu-ray and DVD this week, and included were three mini-movies featuring the cute minions and the orphan kids. All three are now online (though at least the “Banana” looks to be an edited version), so you can watch them for yourself… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
Tron Tuesday: A New Clu 2.0 Poster and Five New Character Banners November 2, 2010Its Tuesday, which means Disney has released yet another Tron-elated promotion for their upcoming film Tron: Legacy. This time we have a poster of Clu 2.0, a program that looks like a young Kevin Flynn who is the film’s primary villain, as well as five new character banners. Click the… Read More