Latest Kick-Ass Posters Encourage You To Join The Fight Alex Gerage, March 12, 2010August 26, 2010 MTV Splash Page has posted the third of their exclusive Kick-Ass posters, inspired by classic World War II propaganda. This time, Hit Girl joins the stylized images of Kick Ass and Red Mist, which appeared on the Splash Page site earlier in the week. Check out the posters after the break. For those just tuning in, Kick-Ass is all about average individuals taking up heroic identities and fighting crime, despite not having super powers. These posters, available only at the SXSW film fest this weekend, continue the film’s attempt to motivate its audience to “mask up” and become a superhero like the story’s characters. If you remember, Iain recently wrote about a Facebook contest where users were encouraged to come up with their own alter egos for a chance to appear in a future Kick-Ass comic. (Click for full size) These posters effectively continue that trend by evoking retro World War II propaganda posters, which were used to encourage citizens to sign up for military service or help mobilize the homeland. I wouldn’t be surprised to see television spots in the next few weeks evoke similar emotional pulls to prospective moviegoers, as the Kick-Ass release date draws closer. Kick-Ass comes out April 16th, and those that have already seen it say it’s awesome. Leave your thoughts on the posters and your excitement for the film below. Viral Marketing Kick-AssPoster
“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video April 20, 2013April 20, 2013It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict… Read More
Disney Releases 3 New “Tangled” Viral Videos November 18, 2010For almost a year, there was no activity on Tangled. Now Disney is releasing at least one new video a day, and yesterday they released three. See breaking news and informercials after the jump. Read More
Concept Art Revealed for Disneyland’s TRON Show, To Be Titled “ElecTRONica” September 1, 2010Early last month, we told you about how Disney was looking cross-promote the upcoming Tron Legacy with their Disneyland California Adventure park via a nighttime show of some sort. Now we have a few more details on the show, to be titled “ElecTRONica” (clever, no?), as well as pretty crazy… Read More