Latest Kick-Ass Posters Encourage You To Join The Fight Alex Gerage, March 12, 2010August 26, 2010 MTV Splash Page has posted the third of their exclusive Kick-Ass posters, inspired by classic World War II propaganda. This time, Hit Girl joins the stylized images of Kick Ass and Red Mist, which appeared on the Splash Page site earlier in the week. Check out the posters after the break. For those just tuning in, Kick-Ass is all about average individuals taking up heroic identities and fighting crime, despite not having super powers. These posters, available only at the SXSW film fest this weekend, continue the film’s attempt to motivate its audience to “mask up” and become a superhero like the story’s characters. If you remember, Iain recently wrote about a Facebook contest where users were encouraged to come up with their own alter egos for a chance to appear in a future Kick-Ass comic. (Click for full size) These posters effectively continue that trend by evoking retro World War II propaganda posters, which were used to encourage citizens to sign up for military service or help mobilize the homeland. I wouldn’t be surprised to see television spots in the next few weeks evoke similar emotional pulls to prospective moviegoers, as the Kick-Ass release date draws closer. Kick-Ass comes out April 16th, and those that have already seen it say it’s awesome. Leave your thoughts on the posters and your excitement for the film below. Viral Marketing Kick-AssPoster
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More
ARGs & Campaigns The Men In The Black Suits Are Real: Possible “Men In Black 3” Viral Campaign November 26, 2011April 1, 2012Earlier today, a teaser poster for Men In Black 3 was discovered by Collider.com and it looks to contain the beginning of a Men in Black 3 viral campaign. Embedded in the poster was a link to a Facebook page run by a teenager (BugEyes126) who is convinced that “the… Read More