Latest Kick-Ass Posters Encourage You To Join The Fight Alex Gerage, March 12, 2010August 26, 2010 MTV Splash Page has posted the third of their exclusive Kick-Ass posters, inspired by classic World War II propaganda. This time, Hit Girl joins the stylized images of Kick Ass and Red Mist, which appeared on the Splash Page site earlier in the week. Check out the posters after the break. For those just tuning in, Kick-Ass is all about average individuals taking up heroic identities and fighting crime, despite not having super powers. These posters, available only at the SXSW film fest this weekend, continue the film’s attempt to motivate its audience to “mask up” and become a superhero like the story’s characters. If you remember, Iain recently wrote about a Facebook contest where users were encouraged to come up with their own alter egos for a chance to appear in a future Kick-Ass comic. (Click for full size) These posters effectively continue that trend by evoking retro World War II propaganda posters, which were used to encourage citizens to sign up for military service or help mobilize the homeland. I wouldn’t be surprised to see television spots in the next few weeks evoke similar emotional pulls to prospective moviegoers, as the Kick-Ass release date draws closer. Kick-Ass comes out April 16th, and those that have already seen it say it’s awesome. Leave your thoughts on the posters and your excitement for the film below. Viral Marketing Kick-AssPoster
Tron Legacy: Access to Kevin Flynn’s Work Server Reveals High-Res Images and Animations May 6, 2010May 6, 2010I figured that the online release of Space Paranoids was for a reason. Now we know what its purpose is in the Tron Legacy viral campaign. Thanks to some new posts on the Flynn Lives forum, and the work of Unfiction members playing the game, we have access to one… Read More
Toy Story 3 Oscar Campaign Gets Noticed December 28, 2010Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique… Read More
District 9: Prop Gun Replicas For Sale February 5, 2010Director Neill Blomkamp’s District 9 is a great example of when Sci-Fi and Action are mixed together successfully. In District 9, the story goes that Wikus Van De Mere (Sharlto Copley) runs for his life from the M.N,.U (Multi-National United) and Nigerian gangs after an accident causes him to slowly transform… Read More