Latest Kick-Ass Posters Encourage You To Join The Fight Alex Gerage, March 12, 2010August 26, 2010 MTV Splash Page has posted the third of their exclusive Kick-Ass posters, inspired by classic World War II propaganda. This time, Hit Girl joins the stylized images of Kick Ass and Red Mist, which appeared on the Splash Page site earlier in the week. Check out the posters after the break. For those just tuning in, Kick-Ass is all about average individuals taking up heroic identities and fighting crime, despite not having super powers. These posters, available only at the SXSW film fest this weekend, continue the film’s attempt to motivate its audience to “mask up” and become a superhero like the story’s characters. If you remember, Iain recently wrote about a Facebook contest where users were encouraged to come up with their own alter egos for a chance to appear in a future Kick-Ass comic. (Click for full size) These posters effectively continue that trend by evoking retro World War II propaganda posters, which were used to encourage citizens to sign up for military service or help mobilize the homeland. I wouldn’t be surprised to see television spots in the next few weeks evoke similar emotional pulls to prospective moviegoers, as the Kick-Ass release date draws closer. Kick-Ass comes out April 16th, and those that have already seen it say it’s awesome. Leave your thoughts on the posters and your excitement for the film below. Viral Marketing Kick-AssPoster
NBC’s New Show The Event Gains Massive Buzz at Comic-Con July 28, 2010July 28, 2010San Diego Comic-Con is usually the make or break place for studios to unveil their newest projects. Marvel, Warner Brothers, and many other studios and networks all use Comic-Con as a place to (hopefully) gain a lot of positive buzz for the movie or TV show that they’re selling. NBC’s The Event… Read More
What Is Operation Early Bird? December 8, 2011December 8, 2011Yesterday, we reported the start of a viral campaign for The Dark Knight Rises and today we have some major developments! A new CIA transcript and a countdown! Check it out after the jump! Read More
The Bourne Legacy: New Dead Drop Mission for “Operation Intel” August 3, 2012Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. Read More