Latest Kick-Ass Posters Encourage You To Join The Fight Alex Gerage, March 12, 2010August 26, 2010 MTV Splash Page has posted the third of their exclusive Kick-Ass posters, inspired by classic World War II propaganda. This time, Hit Girl joins the stylized images of Kick Ass and Red Mist, which appeared on the Splash Page site earlier in the week. Check out the posters after the break. For those just tuning in, Kick-Ass is all about average individuals taking up heroic identities and fighting crime, despite not having super powers. These posters, available only at the SXSW film fest this weekend, continue the film’s attempt to motivate its audience to “mask up” and become a superhero like the story’s characters. If you remember, Iain recently wrote about a Facebook contest where users were encouraged to come up with their own alter egos for a chance to appear in a future Kick-Ass comic. (Click for full size) These posters effectively continue that trend by evoking retro World War II propaganda posters, which were used to encourage citizens to sign up for military service or help mobilize the homeland. I wouldn’t be surprised to see television spots in the next few weeks evoke similar emotional pulls to prospective moviegoers, as the Kick-Ass release date draws closer. Kick-Ass comes out April 16th, and those that have already seen it say it’s awesome. Leave your thoughts on the posters and your excitement for the film below. Viral Marketing Kick-AssPoster
New ‘Viral’ Images for “X-Men: Days of Future Past” September 5, 2013September 5, 2013The Twitter account for 20th Century Fox’s X-Men: Days of Future Past has been tweeting pictures from Trask Industries since Comic-Con. This week, two more have been posted, including one featuring Peter Dinklage as villain Bolivar Trask. Check out the tweets after the break. Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
Get Ready for Dr. Horrible The Movie March 20, 2010One of the few good things to come out of the of 2007 Writers Guild strike was Joss Whedon’s Dr. Horrible’s Sing-A-Long Blog, a three-part Internet series that bypassed the studios and WGA rules. The TV episode-length film went viral and gained millions of fans (including myself). Since its release,… Read More