Latest Kick-Ass Posters Encourage You To Join The Fight Alex Gerage, March 12, 2010August 26, 2010 MTV Splash Page has posted the third of their exclusive Kick-Ass posters, inspired by classic World War II propaganda. This time, Hit Girl joins the stylized images of Kick Ass and Red Mist, which appeared on the Splash Page site earlier in the week. Check out the posters after the break. For those just tuning in, Kick-Ass is all about average individuals taking up heroic identities and fighting crime, despite not having super powers. These posters, available only at the SXSW film fest this weekend, continue the film’s attempt to motivate its audience to “mask up” and become a superhero like the story’s characters. If you remember, Iain recently wrote about a Facebook contest where users were encouraged to come up with their own alter egos for a chance to appear in a future Kick-Ass comic. (Click for full size) These posters effectively continue that trend by evoking retro World War II propaganda posters, which were used to encourage citizens to sign up for military service or help mobilize the homeland. I wouldn’t be surprised to see television spots in the next few weeks evoke similar emotional pulls to prospective moviegoers, as the Kick-Ass release date draws closer. Kick-Ass comes out April 16th, and those that have already seen it say it’s awesome. Leave your thoughts on the posters and your excitement for the film below. Viral Marketing Kick-AssPoster
Toy Story 3 Oscar Campaign Gets Noticed December 28, 2010Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique… Read More
‘The Hunger Games: Mockingjay Part 1’ Viral Posters For District 13 August 6, 2014August 6, 2014The viral marketing for The Hunger Games: Mockingjay Part 1 continues to flourish as a set of new character posters have been released. Hot off the teaser trailer debut from last week, these new character posters profile the citizens of District 13. As you can imagine, the character posters mirrors… Read More
Nokia Provides Exclusive “TRON: Legacy” Trailer After Code is Cracked November 27, 2010November 27, 2010Nokia is one of the many sponsors for TRON: Legacy, and they got into the viral game a bit over the Thanksgiving holiday. On their blog site for the N Series phone, after enough people entered in the Konami code “up up down down left right left right b a”,… Read More