Tron Legacy: Protest To Be Held at Press Conference? Dan Koelsch, March 28, 2010March 28, 2010 The much-anticipated Tron Legacy Encom Press Conference is being held in less than two weeks, but the question still remains as to what to expect. 42 Entertainment likes to do things big, as evidenced in their viral for The Dark Knight. New evidence has come to light that could mean there will be a protest at the conference. Find out the details after the break. Now that we have access to the online accounts of several Encom employees, we know that this new project and the press conference itself are a big deal. Alan Bradley has been put in charge of the project (which we know virtually nothing about as of now), and his appointment has definitely ruffled some feathers. However, that’s not the only thing that’s got people bothered by the event. The Flynn Lives discussion forum has a new thread where members of the group state that they plan to stage a protest, or at least an “awareness campaign”. Here’s what member ZackAttack had to say in response to whether it was a protest.More of an awareness campaign. Encom acts like they never heard the name Kevin Flynn, but they still cash their checks and get fat off of his innovations. We’re going to make them pay attention to him… and to us. This is shaping up to be very similar to the Harvey Dent press conference two years ago, which of course was staged by 42 Entertainment as well. With Flynn Lives members having Encom badges, they’ll be getting in, so the confrontation should definitely be interesting. If you’re going to be at the Tron event, let us know if you would like to report for us! Viral Marketing 42 EntertainmentAlan BradleyEncomPress ConferenceProtestTron Legacy
“Kill Cam Live”: The First Interactive Social Networking Film October 31, 2011Inspired by the success of the Paranormal Activity franchise, up-and-coming director John Darko, has been working on a unique social horror project that follows a group of college students as they participate in an experiment to study the effects of solely communicating through social media…until something goes wrong. You can… Read More
Tron Tuesday: The Vehicles of Tron November 23, 2010November 25, 2010Its Tron Tuesday again, which means Disney has released another TRON: Legacy-related promotion. We have seen posters, samples of the Tron: Legacy Score, and clips from the movie. This Tron Tuesday’s promotion comes in the form of a video featuring the vehicles of the Grid. Hit the jump to see… Read More
A New Hero Is Born. You! February 11, 2010June 6, 2010Check out the trailer below, notice anyone familiar? Pretty cool, huh? This viral campaign was created by the Swedish broadcasting company Radiotjanst to bring peoples attention to broadcast fees and thank them for paying it. It’s a nice touch and one of the most professional viral video’s I have ever… Read More