Tron Legacy: Protest To Be Held at Press Conference? Dan Koelsch, March 28, 2010March 28, 2010 The much-anticipated Tron Legacy Encom Press Conference is being held in less than two weeks, but the question still remains as to what to expect. 42 Entertainment likes to do things big, as evidenced in their viral for The Dark Knight. New evidence has come to light that could mean there will be a protest at the conference. Find out the details after the break. Now that we have access to the online accounts of several Encom employees, we know that this new project and the press conference itself are a big deal. Alan Bradley has been put in charge of the project (which we know virtually nothing about as of now), and his appointment has definitely ruffled some feathers. However, that’s not the only thing that’s got people bothered by the event. The Flynn Lives discussion forum has a new thread where members of the group state that they plan to stage a protest, or at least an “awareness campaign”. Here’s what member ZackAttack had to say in response to whether it was a protest.More of an awareness campaign. Encom acts like they never heard the name Kevin Flynn, but they still cash their checks and get fat off of his innovations. We’re going to make them pay attention to him… and to us. This is shaping up to be very similar to the Harvey Dent press conference two years ago, which of course was staged by 42 Entertainment as well. With Flynn Lives members having Encom badges, they’ll be getting in, so the confrontation should definitely be interesting. If you’re going to be at the Tron event, let us know if you would like to report for us! Viral Marketing 42 EntertainmentAlan BradleyEncomPress ConferenceProtestTron Legacy
Exclusive Interview: Greg Broadmore of Weta Workshop (District 9 Designer) September 15, 2009January 8, 2010When you were watching District 9, what was your favorite part? For some of you it was when Wikus took control of the Exo suit and led Christopher back to his son. For others it may be when Christopher and his son began ascending to the mother ship; personally, my… Read More
The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers April 26, 2012April 26, 2012This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Read More
Fan-made District 9 Sites September 13, 2009April 20, 2010UPDATE: Fookinprawns.net is now live! Just like I thought, it has a soundboard of Wikus and our favorite lines from the film (including alien speech). The site even has T-Shirts to buy, so check it out! What is the ultimate type of viral marketing? Getting fans to do the advertising… Read More