Tron Legacy: Protest To Be Held at Press Conference? Dan Koelsch, March 28, 2010March 28, 2010 The much-anticipated Tron Legacy Encom Press Conference is being held in less than two weeks, but the question still remains as to what to expect. 42 Entertainment likes to do things big, as evidenced in their viral for The Dark Knight. New evidence has come to light that could mean there will be a protest at the conference. Find out the details after the break. Now that we have access to the online accounts of several Encom employees, we know that this new project and the press conference itself are a big deal. Alan Bradley has been put in charge of the project (which we know virtually nothing about as of now), and his appointment has definitely ruffled some feathers. However, that’s not the only thing that’s got people bothered by the event. The Flynn Lives discussion forum has a new thread where members of the group state that they plan to stage a protest, or at least an “awareness campaign”. Here’s what member ZackAttack had to say in response to whether it was a protest.More of an awareness campaign. Encom acts like they never heard the name Kevin Flynn, but they still cash their checks and get fat off of his innovations. We’re going to make them pay attention to him… and to us. This is shaping up to be very similar to the Harvey Dent press conference two years ago, which of course was staged by 42 Entertainment as well. With Flynn Lives members having Encom badges, they’ll be getting in, so the confrontation should definitely be interesting. If you’re going to be at the Tron event, let us know if you would like to report for us! Viral Marketing 42 EntertainmentAlan BradleyEncomPress ConferenceProtestTron Legacy
This Week In Viral – Finally, D-9 is Back! March 8, 2009July 18, 2010As mentioned in last week’s TWIV, the viral for District 9 seems to be back out of nowhere. There are viral web ads on sites like slashfilm.com and even Facebook (thanks to David and Sajin for the tips). Also, the main viral site, D-9.com has a new intro video and… Read More
Follow In The Footsteps of Ferris Bueller June 3, 2010Ferris Bueller’s Day Off, the 1986 teen comedy directed by the late John Hughes, is one of the classic films of the ’80s. The film chronicles the mischevious Bueller (Matthew Broderick) as he skips school (along with his girlfriend and best friend)and spends the day in downtown Chicago. Now you… Read More
Viral Marketing Yoda Interviewed By ESPN Anchor For Star Wars Character Tournament March 14, 2014StarWars.com is running its This is Madness: Star Wars Character Tournament again this year. Last year Yoda beat out Darth Vader by 60% of the vote to become tournament champion. Will he be triumphant again in 2014? ESPN’s Max Kellerman interviews Yoda to get his insight on this year’s playing… Read More