Tron Legacy Viral: Operation Tron Website Launches For Encom Press Conference Protest Dan Koelsch, April 1, 2010 As we reported on Tuesday, the Flynn Lives group is planning to protest the Encom Press Conference tomorrow night, and they are getting together beforehand to plan it out. Now the group has launched a new website to help organize their meeting. Check out the details after the jump. The new site gives the protest a name, Operation Tron. The pre-protest meeting will be from 6:30 to 7:45pm in advance of the 8pm press conference. Technically, the meeting starts at 7:10, but if you are going, I recommend being there when the doors open at 6:30, as it may be crowded. The Encom press conference, where consultant (and Flynn friend) Alan Bradley is set to announce something new from the company, will be held at Justin Herman Plaza, and the protest meeting is next door at the Hyatt Regency hotel grand ballroom. As for what to expect from the meeting, press conference, or protest, we are still in the dark. According to the flyer (seen below), they will be giving out t-shirts and posters, which I assume are intended to be used during the protest. The Flynn Lives group is protesting Encom International for abandoning hope and efforts in the Kevin Flynn search. The group believes he’s still alive, but the company has moved forward without him. FirstShowing will have video and a recap of the events, and we’ll compile all the news we get from the night to give you a good picture as to what happened, what we learned, and where we go from here. If you attend the protest and meeting, let us know how it was! (Click for full scale image) Viral Marketing EncomEventsOperation TronTron LegacyWondercon
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover December 3, 2009December 3, 2009We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more… Read More
Receive a Call From the Takers August 20, 2010Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up… Read More