Viral Video: Adidas Adds Celebs To Star Wars Cantina Dan Koelsch, June 5, 2010 The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but the sports apparel company decided to reimagine it as a FIFA viewing party and add David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Watch it below. Here’s what Adidas had to say about the ad:“The theme of the 2010 Originals campaign is a neighbourhood of originality,” said Tom Ramsden, global director of communications at Adidas Originals. “So when we thought about how to best present Adidas’s partnership with Star Wars and the 2010 Fifa World Cup we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along.” Viral Marketing AdidasDaft PunkFIFA World CupSnoop DoggStar Wars
GLEE Officially Launches Online Casting Call March 30, 2010March 30, 2010In January, we reported that FOX’s GLEE was going to look to the Internet to find its next cast member, and today they did just that. If you think you got what it takes to take the Glee Club to Nationals, go to MySpace.com/GleeAuditions to submit your video entry. Read More
“Guardians Of The Galaxy” Featurette Gives You A Tour Of Star-Lord’s Milano Spaceship August 5, 2014The Guardians of the Galaxy, which earned a suprising $94 million at the box office this weekend, plus a nice $11.7 million on Monday, has been described as the Star Wars for a new generation. And as such, it’s lead hero, Star-Lord, needs a signature spaceship. In this case, it… Read More
“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown April 13, 2013April 13, 2013It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new… Read More