Viral Video: Adidas Adds Celebs To Star Wars Cantina Dan Koelsch, June 5, 2010 The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but the sports apparel company decided to reimagine it as a FIFA viewing party and add David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Watch it below. Here’s what Adidas had to say about the ad:“The theme of the 2010 Originals campaign is a neighbourhood of originality,” said Tom Ramsden, global director of communications at Adidas Originals. “So when we thought about how to best present Adidas’s partnership with Star Wars and the 2010 Fifa World Cup we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along.” Viral Marketing AdidasDaft PunkFIFA World CupSnoop DoggStar Wars
“The Grand Budapest Hotel” Launches Quirky Viral Educational Website January 28, 2014January 28, 2014Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel. The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless… Read More
Conspiracy Email Leads to “Branded” Clip June 24, 2012June 23, 2012When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy,… Read More
Viral Video: The Muppets Bohemian Rhapsody With Commentary By Kermit and the Gang April 28, 2010April 28, 2010In November of last year, The Muppets Studio premiered a music video of the Muppets covering Queen’s Bohemian Rhapsody. After a successful run of viral videos, Kermit and the gang are back to do a DVD-like commentary on the video. However, not all goes as planned. Check out the video… Read More