Viral Video: Adidas Adds Celebs To Star Wars Cantina Dan Koelsch, June 5, 2010 The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but the sports apparel company decided to reimagine it as a FIFA viewing party and add David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Watch it below. Here’s what Adidas had to say about the ad:“The theme of the 2010 Originals campaign is a neighbourhood of originality,” said Tom Ramsden, global director of communications at Adidas Originals. “So when we thought about how to best present Adidas’s partnership with Star Wars and the 2010 Fifa World Cup we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along.” Viral Marketing AdidasDaft PunkFIFA World CupSnoop DoggStar Wars
Follow Up: Details on the Mortal Kombat Short June 10, 2010June 10, 2010On Tuesday we brought you a short film titled Mortal Kombat: Rebirth. As suspected, the short was proof-of-concept for a gritty ‘R’ rated version of a feature film for the video game franchise. The video was directed by Fame director Kevin Tancharoen (surprising, right?), and thanks to Collider’s interview with… Read More
The Walking Dead Wants You To “Spread The Dead” October 12, 2011October 12, 2011The AMC original series The Walking Dead returns with a 90-minute, season two premiere this Sunday night at 9/8c. To celebrate, AMC and Facebook are giving you the chance to create an avatar to insert into the Walking Dead universe in a new, interactive app. To see my avatar and… Read More
YouTube Tuesday: Death Star PR February 26, 2013February 25, 2013We at MovieViral know our viral videos pretty well, so we decided to share our knowledge to those looking to expand their Internet horizons. YouTube Tuesday is a weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. We focus on channels that… Read More