Viral Video: Adidas Adds Celebs To Star Wars Cantina Dan Koelsch, June 5, 2010 The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but the sports apparel company decided to reimagine it as a FIFA viewing party and add David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Watch it below. Here’s what Adidas had to say about the ad:“The theme of the 2010 Originals campaign is a neighbourhood of originality,” said Tom Ramsden, global director of communications at Adidas Originals. “So when we thought about how to best present Adidas’s partnership with Star Wars and the 2010 Fifa World Cup we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along.” Viral Marketing AdidasDaft PunkFIFA World CupSnoop DoggStar Wars
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
ViralCast #14: Comic-Con Review July 27, 2009June 6, 2010In this week’s ViralCast, Dan, Ian, and Scott are joined by our very special guests Kelsey and Rose, who covered Comic-Con for us live from the convention. We go over some of the interesting things that Kelsey and Rose saw as well dig deeper in the viral campaigns put on… Read More
Be Part Of the Long Khan! July 5, 2011July 6, 2011Premium movie channel EPIX is counting down to its 48-hour marathon dedicated to Captain Kirk himself, William Shatner. Shatner-Palooza kicks off July 21th with the premiere of Shatner’s documentary, The Captains, in which he interviews every actor to portray a starship or space station captain in a Star Trek series… Read More