Viral Video: Adidas Adds Celebs To Star Wars Cantina Dan Koelsch, June 5, 2010 The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but the sports apparel company decided to reimagine it as a FIFA viewing party and add David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Watch it below. Here’s what Adidas had to say about the ad:“The theme of the 2010 Originals campaign is a neighbourhood of originality,” said Tom Ramsden, global director of communications at Adidas Originals. “So when we thought about how to best present Adidas’s partnership with Star Wars and the 2010 Fifa World Cup we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along.” Viral Marketing AdidasDaft PunkFIFA World CupSnoop DoggStar Wars
Viral Video: Seinfeld Trailer for George Drama May 2, 2010As I’m sure I’ve mentioned before, I love it when people re-cut movies to make trailers portraying them as something very different (i.e. Sleepless in Seattle as a stalker thriller). Canadian Youtuber “lorocker” has done just that with the classic TV show Seinfeld, creating a trailer that turns it into… Read More
Viral Sites For ‘INSIDIOUS’ Have Finally Creeped In March 9, 2011March 9, 2011Just the other day we had shown you the “coming soon” site holders for the INSIDIOUS viral, and today, they are up and running. And if they are giving us any clues as to how disturbing the film could be, then we may have ourselves a true horror film. Keep… Read More
Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ July 7, 2010Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by… Read More