Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
Chuck Update: iPhone App and New Promo January 6, 2010November 9, 2010NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out…. Read More
Mad Men Parodies: Emmy Commercials and Don Draper’s College Orientation August 23, 2010August 23, 2010This seems to be the Summer of Mad Men, as the show is popping up everywhere. The Emmys are coming up this Sunday, and late night talk show host (and former laugher during SNL skits) Jimmy Fallon is hosting. To promote the television award show, NBC has two commercials with… Read More
The Onion Teases USA Network for Programming Similarities, Receives Twitter Response June 28, 2013June 28, 2013USA Network is home to a number of popular television shows including Burn Notice, Psych, White Collar, and many more. The station takes pride in creating an eclectic cast of characters across a range of original, offbeat, programing. As with many popular things though, the satirical news source, The Onion,… Read More