Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
Viral Video: “The Walking Dead” Is Mostly CGI April 18, 2011We’ve shown you in the past how television uses a lot more computer graphics and green screens than you’d expect to bring the show’s world to life, but you might be surprised by how digital the world of AMC’s The Walking Dead is. Even the flies were CGI! After the… Read More
QR Code Pattern Discovery Leads to Tons of “Branded” Content July 2, 2012July 2, 2012Set in a dystopian future where corporate brands have created a disillusioned population, one man’s effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world. This is the official description for the sci-fi thriller Branded looks to unlock the… Read More
AMC’s Mad Men and Breaking Bad Characters Have Twitters! June 20, 2010June 20, 2010AMC (American Movie Channel) has become a powerhouse of a TV channel with their award winning shows Mad Men and Breaking Bad. Both critically acclaimed and arguably some of the best shows on TV not only now, but in a long time and with their extensive fan bases, it’s no surprise AMC reached… Read More