Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
“X-Men: Days Of Future Past” Viral Review May 26, 2014With a resounding amount of positive reviews and a $302 million performance at the box office, it’s really no surprise to see that the X-Men Days Of Future Past marketing worked well under pressure. Up against the likes of Godzilla and The Neighbors, Bryan Singer‘s sequel could have easily took… Read More
Does New “Apollo 18” Document Show Signs of Extraterrestrial Life? (Updated) January 23, 2011January 26, 2011Once again we are blessed with a new document in the viral campaign for Apollo 18. Using the same password as last time (“VBG”), you can access the newest secret image on the film’s Cosmonauts subpage. What could this one mean? Let’s explore after the break. (Update at bottom) Read More
The First Trailer For ‘Chappie’ Is Here November 4, 2014November 4, 2014The first trailer for Neill Blomkamp’s third feature film has finally arrived online. Chappie stars Hugh Jackman (X-Men: Days of Future Past), Dev Patel (The Newsroom), Sigourney Weaver (Avatar), Sharlto Copely (District 9) and South African rapper-duo Die Antwoord. Blomkamp has written the screenplay along with his ‘District 9’ partner, Terri… Read More