Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign August 4, 2011J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase… Read More
Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App April 23, 2010April 23, 2010As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a… Read More
Viral Marketing Buy an Album, Get “Fringe” Spoilers? January 8, 2011January 9, 2011I’m not a big fan of the J.J. Abrams sci-fi television show Fringe myself, but I watched a bit of the first season and thought it was interesting. Part of my problem was how complicated the plot was (as should be expected from an Abrams show, even on FOX), but… Read More