Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
Watch The Twilight Saga: Eclipse Full Trailer March 11, 2010You’ve waited for it, and here it is. The first trailer for The Twilight Saga: Eclipse has finally premiered online at Yahoo. Yesterday’s 10 second preview of the teaser already has almost 3 million views on YouTube, so I expect the full thing to be even more popular. You can… Read More
Steig Larrson’s “Millenium Trilogy” to Become Graphic Novel Series October 17, 2011International phenomenon and best-selling book series, The Millennium Trilogy is being adapted into a series of graphic novels by DC Entertainment’s imprint, Vertigo. The company will work with Steig Larrson’s (author of the Millennium Trilogy) estate and Hedlund Literary Agency to adapt the books. Find out more after the jump. Read More
“The Amazing Spider-Man 2” Viral Marketing Campaign Teases Clone Saga Story Arc January 10, 2014We all know that Sony is going to expand Spider-Man Cinematic Universe by making films for Venom and the Sinister Six, but The Amazing Spider-Man 2 viral marketing campaign took an interesting turn today. While the latest blog entry on The Daily Bugle blog is yet another name drop, it… Read More