Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
The Official “LOST” Facebook Page Updates Timeline to Match Events Within the Show March 30, 2012You may not be following the Facebook page for ABC’s LOST considering it’s been off the air for almost two years, but you real fans may want to start. In honor of castmember Henry Ian Cusick (a.k.a. Desmond Hume) starring in the new ABC series Scandal, the LOST Facebook timeline… Read More
Cheech and Chong Take Over FunnyorDie.com for 420 April 20, 2013Your favorite on-screen stoners, Cheech Marin and Tommy Chong, have teamed up with comedy website Funny or Die to celebrate 420, which is the unofficial holiday for marijuana enthusiasts. They’ve made several videos, which you watch after the break or in this playlist. Read More
New Analytics Compare Twitter Buzz of Three of 2012’s Biggest Films January 7, 2012Last month saw the release of trailers for three of the biggest movies of 2012: The Dark Knight Rises, The Hobbit: An Unexpected Journey, and Prometheus. Premiering just days apart from each other, the trailers were all well received with large amounts of fanfare and recognition, in-part because they represented… Read More