Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
Kevin Smith To Distribute “Red State” Himself, Forgo Any Advertising January 24, 2011January 24, 2011The big buzz late Sunday night was Kevin Smith’s surprise announcement at the Sundance Film Festival. After screening his latest film Red State, Smith was supposed to hold an auction for potential distributors. However, Smith instead chose a very unique distribution method. Get the details after the break. Read More
Help Create “Bear Week”, Because Bears Are Better Than Sharks August 3, 2011We are treading water in the middle of Shark Week on Discovery Channel, but Kevin Corrigan of College Humor thinks a different animal deserves their own week as well (if not instead). In fact, he’s putting a petition together to make it happen. Learn more after the break. Read More
Everyone in UK to be Replaced by a Surrogate September 15, 2009September 15, 2009So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”. Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth… Read More