Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
WonderCon 2012: Chris Hardwick Announces Extensive New Nerdist YouTube Line-Up March 17, 2012YouTube seems to be making a big push to become an alternative to Cable Television, as it looks to bolster its original content by supporting partners and bringing in Hollywood talent. As part of this evolution, TV host and nerd Chris Hardwick announced at WonderCon yesterday that his YouTube Channel… Read More
Advertisers Lose Grip on Reality November 26, 2009November 26, 2009As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more… Read More
Jonah Hill and Channing Tatum Compete In Twitter Challenge For “21 Jump Street” October 31, 2011The film adaptation of the Johnny Depp 80s television show 21 Jump Street opens in March, but the public has yet to see a trailer. Stars Jonah Hill and Channing Tatum look to change that, but they are making a competition out of it. Whichever actor gets the most Twitter… Read More