Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million July 3, 2014July 2, 2014Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers… Read More
Flurry of Marketing Ahead of “Snow White and the Huntsman” Home Release September 3, 2012September 3, 2012Universal’s Snow White and the Huntsman comes out on DVD and Blu-ray on September 11th, and there are a plethora of promotions leading up to the release. Check out the press release after the break for details. Read More
The Onion Gets Two Cable Television Shows March 22, 2010March 22, 2010Largely regarded as the best fake news organization, The Onion has gained popularity and success thanks almost entirely to the Internet. Between the hilarious articles on its website, its YouTube videos that instantly go viral, and its much loved, but under appreciated movie, its hard to get away from The… Read More