Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Latest Star Wars-Adidas Promo Gives You Control of the Death Star

Alex Gerage, June 30, 2010

Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity involves your house and the Death Star. Did I catch your attention? Learn the details after the jump.




The Adidas Originals Death Star Superlaser Application uses Facebook and Google Maps to show the destruction that the space station could cause if it was in service today. Once the application loads, you can connect it with your Facebook profile and enjoy the proceeding clip. As they did with the ‘Cantina 2010’ spot, the application edits together actual scenes from A New Hope to create the allusion that the Death Star is prepping to strike, only the target isn’t the planet Alderaan, but rather your house or that of a friend.


Between the ‘Cantina 2010’ video and this interactive app, it’s obvious to me that Adidas has their creative marketing juices flowing. Heck, I find these promotional moves more appealing than the shoe designs themselves (I am a huge Star Wars fan, but my feet get scared just looking at them). Let’s hope though sales are strong so that we may be treated to more viral applications like these in the future.


Do you own a pair of Adidas Originals Star Wars shoes? Did you lose your home to the Death Star?  Let us know below!


(The targeted example above is Staples Center in Los Angeles)

Viral Marketing AdidasStar Wars

Post navigation

Previous post
Next post

Related Posts

Zack Snyder’s “Batman Vs Superman” Batmobile And Batsuit Reveal Tweet Instantly Goes Viral

May 13, 2014May 13, 2014

Yesterday, Zack Snyder tweeted a teaser image of the Batmobile, a month before the film officially starts production. A brilliant marketing move to say the least, one that would help get the official image out before leaked set photos would appear on the web. Snyder did state that he would…

Read More

DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con

June 24, 2011June 25, 2011

With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a…

Read More

Wanted: Cad Bane

September 24, 2009September 23, 2009

With season two of the Clone Wars premiering a week from Friday, Lucasfilm is busy hosting press events and sneak previews to help build even more hype for the hit animated series. Over at the official Star Wars site, some great pictures have emerged from yesterday’s junket at Lucasfilm’s Big…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2026 MovieViral.com | WordPress Theme by SuperbThemes