Latest Star Wars-Adidas Promo Gives You Control of the Death Star Alex Gerage, June 30, 2010 Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity involves your house and the Death Star. Did I catch your attention? Learn the details after the jump. The Adidas Originals Death Star Superlaser Application uses Facebook and Google Maps to show the destruction that the space station could cause if it was in service today. Once the application loads, you can connect it with your Facebook profile and enjoy the proceeding clip. As they did with the ‘Cantina 2010’ spot, the application edits together actual scenes from A New Hope to create the allusion that the Death Star is prepping to strike, only the target isn’t the planet Alderaan, but rather your house or that of a friend. Between the ‘Cantina 2010’ video and this interactive app, it’s obvious to me that Adidas has their creative marketing juices flowing. Heck, I find these promotional moves more appealing than the shoe designs themselves (I am a huge Star Wars fan, but my feet get scared just looking at them). Let’s hope though sales are strong so that we may be treated to more viral applications like these in the future. Do you own a pair of Adidas Originals Star Wars shoes? Did you lose your home to the Death Star? Let us know below! (The targeted example above is Staples Center in Los Angeles) Viral Marketing AdidasStar Wars
Oscorp Website Found for “The Amazing Spider-Man” May 10, 2012While everyone’s focus may be on the event happening tomorrow afternoon, we have another update to The Amazing Spider-Man viral campaign beforehand. The website for Oscorp Industries has been found. Get the details after the break. Read More
Iron Man 2: Marvel Provides Tony Stark Letter April 7, 2010Marvel has provided a letter from Mr. Tony Stark himself regarding the relaunch of the Stark Expo. The letter doesn’t provide any new information on the event other than to explain some of the reasoning behind Stark’s decision to start it up again. Check out the letter after the jump. Read More
Art Galleries Pay Tribute to Cult Movies and Harry Potter July 7, 2011July 7, 2011This weekend LA will be hosting two spectacular movie themed art galleries both of which should be very appealing to the hardcore movie fan. The first one is Gallery 1988’s Crazy 4 Cult. It’s the fifth time the gallery has hosted the event, which celebrates cult hits throughout the years…. Read More