Latest Star Wars-Adidas Promo Gives You Control of the Death Star Alex Gerage, June 30, 2010 Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity involves your house and the Death Star. Did I catch your attention? Learn the details after the jump. The Adidas Originals Death Star Superlaser Application uses Facebook and Google Maps to show the destruction that the space station could cause if it was in service today. Once the application loads, you can connect it with your Facebook profile and enjoy the proceeding clip. As they did with the ‘Cantina 2010’ spot, the application edits together actual scenes from A New Hope to create the allusion that the Death Star is prepping to strike, only the target isn’t the planet Alderaan, but rather your house or that of a friend. Between the ‘Cantina 2010’ video and this interactive app, it’s obvious to me that Adidas has their creative marketing juices flowing. Heck, I find these promotional moves more appealing than the shoe designs themselves (I am a huge Star Wars fan, but my feet get scared just looking at them). Let’s hope though sales are strong so that we may be treated to more viral applications like these in the future. Do you own a pair of Adidas Originals Star Wars shoes? Did you lose your home to the Death Star? Let us know below! (The targeted example above is Staples Center in Los Angeles) Viral Marketing AdidasStar Wars
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
‘The Bourne Legacy’ Viral Has You In Their Sights July 16, 2012July 18, 2012The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral… Read More
Bring “Attack the Block” to Your City! August 1, 2011One of this summer’s most raved about films, Attack the Block, is getting released in 6 markets across the United States and Canada: Boston, Orlando, Atlanta, Dallas, Washington, D.C., and a sixth undetermined market that will be chosen by fans. Want to learn how to bring the movie to your block?… Read More