Paranormal Activity 2 Trailer Debuts, Pulled From Some Theaters For Being Too Scary Dan Koelsch, July 1, 2010 The first trailer for Paranormal Activity 2 debuted this week online and in front of The Twilight Saga: Eclipse, and it’s pretty scary. Unfortunately, it also gives away the ending of the first film, but it’s the scariness of the teaser that has gotten at least one theater chain to stop showing it due to complaints. The independent horror film Paranormal Activity opened nationally in theaters last year after a big viral push. The word of mouth, Demand It! feature on Eventful, and clever advertising made its wide release possible. The $15,000 film ended up grossing almost $200 million worldwide, and Paramount is hoping to replicate that success this year with the sequel, due out just before Halloween. Paramount has released an intense teaser trailer for Paranormal Activity 2 in an attempt to also replicate the viral buzz of the original. The teaser shows two of the last scenes of the first film, but that shouldn’t be a surprise, as the one of PA’s trailers also gave away one of those scenes. The intensity of the trailer has actually garnered some complaints from theater-goers, causing Cinemark to yank it from screenings of Eclipse, which it is attached to. That’s one surefire way to create buzz. Check out the trailer below. You may notice what looks to be Katie Featherson’s character Katie in the new scene, implying that she survived the original film, though probably with the demon still inside her. There’s also some writing on the floor, though only in the mirror, as Slashfilm notes. The writing says “What is happening to hunter?”, which is presumably the baby, since it’s the only human in scene (outside of Katie), and his reflection doesn’t match what he’s really doing. Creepy. Paranormal Activity 2 opens in theaters on October 25th. It is directed by Tod ‘Kip’ Williams, written by Michael Perry, and produced by the first film’s director and writer Oren Peli. News Viral Marketing Viral Videos Eclipseparanormal activityTrailerTwilight
“The Walking Dead” Uses Viral Marketing Zombies To Prank NYC February 6, 2014February 6, 2014First it was the psychic in the coffee shop, then it was the demon baby terrorizing bystanders, now in anticipation of The Walking Dead coming back, the folks over at AMC prepared a frightful surprise for the citizens of New York City. Looks as though unsuspecting pedestrians have had run-ins… Read More
Fan-made District 9 Sites September 13, 2009April 20, 2010UPDATE: Fookinprawns.net is now live! Just like I thought, it has a soundboard of Wikus and our favorite lines from the film (including alien speech). The site even has T-Shirts to buy, so check it out! What is the ultimate type of viral marketing? Getting fans to do the advertising… Read More
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
it unusual for a baby to be called hunter, i didnt know its a name, but i saw in the mirror the baby standing in its cot, but out of the mirror the crib has no baby seen in it, and who is that woman becuase it cant be Katie becuse we never saw a baby in the first film.