Paranormal Activity 2 Trailer Debuts, Pulled From Some Theaters For Being Too Scary Dan Koelsch, July 1, 2010 The first trailer for Paranormal Activity 2 debuted this week online and in front of The Twilight Saga: Eclipse, and it’s pretty scary. Unfortunately, it also gives away the ending of the first film, but it’s the scariness of the teaser that has gotten at least one theater chain to stop showing it due to complaints. The independent horror film Paranormal Activity opened nationally in theaters last year after a big viral push. The word of mouth, Demand It! feature on Eventful, and clever advertising made its wide release possible. The $15,000 film ended up grossing almost $200 million worldwide, and Paramount is hoping to replicate that success this year with the sequel, due out just before Halloween. Paramount has released an intense teaser trailer for Paranormal Activity 2 in an attempt to also replicate the viral buzz of the original. The teaser shows two of the last scenes of the first film, but that shouldn’t be a surprise, as the one of PA’s trailers also gave away one of those scenes. The intensity of the trailer has actually garnered some complaints from theater-goers, causing Cinemark to yank it from screenings of Eclipse, which it is attached to. That’s one surefire way to create buzz. Check out the trailer below. You may notice what looks to be Katie Featherson’s character Katie in the new scene, implying that she survived the original film, though probably with the demon still inside her. There’s also some writing on the floor, though only in the mirror, as Slashfilm notes. The writing says “What is happening to hunter?”, which is presumably the baby, since it’s the only human in scene (outside of Katie), and his reflection doesn’t match what he’s really doing. Creepy. Paranormal Activity 2 opens in theaters on October 25th. It is directed by Tod ‘Kip’ Williams, written by Michael Perry, and produced by the first film’s director and writer Oren Peli. News Viral Marketing Viral Videos Eclipseparanormal activityTrailerTwilight
Toy Story 3 Viral Video: Groovin’ with Ken! May 31, 2010May 31, 2010The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check… Read More
They’re Here: NASA Knows Something September 29, 2010The official They’re Here Twitter points to a YouTube video of someone typing “YOUARENOTALONE@NASA.GOV” into the They’re Here website. The tags for the video include “ufo”, “sci fi movie”, “aliens”, and “flying saucer”. What does NASA know? Maybe we’ll find out on 10/10/10 or sooner. Until then, watch the video… Read More
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More
it unusual for a baby to be called hunter, i didnt know its a name, but i saw in the mirror the baby standing in its cot, but out of the mirror the crib has no baby seen in it, and who is that woman becuase it cant be Katie becuse we never saw a baby in the first film.