Paranormal Activity 2 Trailer Debuts, Pulled From Some Theaters For Being Too Scary Dan Koelsch, July 1, 2010 The first trailer for Paranormal Activity 2 debuted this week online and in front of The Twilight Saga: Eclipse, and it’s pretty scary. Unfortunately, it also gives away the ending of the first film, but it’s the scariness of the teaser that has gotten at least one theater chain to stop showing it due to complaints. The independent horror film Paranormal Activity opened nationally in theaters last year after a big viral push. The word of mouth, Demand It! feature on Eventful, and clever advertising made its wide release possible. The $15,000 film ended up grossing almost $200 million worldwide, and Paramount is hoping to replicate that success this year with the sequel, due out just before Halloween. Paramount has released an intense teaser trailer for Paranormal Activity 2 in an attempt to also replicate the viral buzz of the original. The teaser shows two of the last scenes of the first film, but that shouldn’t be a surprise, as the one of PA’s trailers also gave away one of those scenes. The intensity of the trailer has actually garnered some complaints from theater-goers, causing Cinemark to yank it from screenings of Eclipse, which it is attached to. That’s one surefire way to create buzz. Check out the trailer below. You may notice what looks to be Katie Featherson’s character Katie in the new scene, implying that she survived the original film, though probably with the demon still inside her. There’s also some writing on the floor, though only in the mirror, as Slashfilm notes. The writing says “What is happening to hunter?”, which is presumably the baby, since it’s the only human in scene (outside of Katie), and his reflection doesn’t match what he’s really doing. Creepy. Paranormal Activity 2 opens in theaters on October 25th. It is directed by Tod ‘Kip’ Williams, written by Michael Perry, and produced by the first film’s director and writer Oren Peli. News Viral Marketing Viral Videos Eclipseparanormal activityTrailerTwilight
‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign September 25, 2014September 25, 2014Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past. To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering… Read More
Watch Part 1 of CollegeHumor’s “Dora the Explorer” Web Series March 19, 2013March 19, 2013Last week, CollegeHumor released a trailer for their three-part web series Dora the Explorer and the Destination Medallion, an action-packed parody based on their viral video of last year. Today, the first webisode went live, and you can watch it after the break. Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
it unusual for a baby to be called hunter, i didnt know its a name, but i saw in the mirror the baby standing in its cot, but out of the mirror the crib has no baby seen in it, and who is that woman becuase it cant be Katie becuse we never saw a baby in the first film.