Tron Legacy Viral: Arcade Postcards Being Mailed Out Dan Koelsch, July 1, 2010July 1, 2010 Comic-Con is just a few weeks away, so it shouldn’t be a surprise that the Tron Legacy viral campaign has started up again. This week, postcards for various Encom International classic arcade games were sent out to various people, and it looks like they have a code on them. Get the details after the break. Per usual, the Unfiction forum broke the story, as several members received postcards for an Encom arcade game. There are four different postcards for ArcWars, Astro Gunner, Kraz-Bot!, and Vice Squad respectively, and they look to be sent by the Flynn Lives group. Take a look at the picture side of the postcards below, courtesy of FirstShowing. The other side of the postcards have a Flynn Lives return address that is in San Diego and a description of the games featured on said card. There is also a black strip on the bottom that reveals a matrix of white dots under black light. Each postcard has a strip with different orientation of white dots, but what it all means is still unknown. Could it be a code of some kind, including a bar code? Will there be more clues to help us figure it out? Check out Unfiction for the latest speculation. Overlaying the strips doesn’t seem to reveal anything, though it looks like it might be a word or phrase to me. I’m sure the purpose of all this will be more clear by Comic-Con, in which Tron Legacy is expected to have a big presence. Maybe we’ll even be able to play these games during the convention, similar to how Disney set up a Flynn’s Arcade in San Diego last year for Comic-Con. The San Diego return address on the postcards could support that theory. We’ll of course keep you updated on this development. Follow all the Tron Legacy viral news with our Tron Legacy Viral Page and Tron Legacy ARG Category. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing ArcWarsAstro GunnerComic-ConEncomKraz-Bot!Tron LegacyVice Squad
A Few “Super 8″ Viral Updates: Picture of Minker’s Dad? December 18, 2010December 18, 2010Though our last mention of the viral turned out to be NOT part of the film’s campaign, it’s safe to say that this update does. Being that our friends at Super8News have been busy, we have a few updates that are happening in the Super 8 viral, all belonging to… Read More
Viral Marketing Kermit Duets with Tiffany Thornton In Holiday Music Video December 24, 2010Usually the YouTube videos from The Muppets are clever and entertaining, but it seems like they missed the mark in their latest video, which celebrates the holiday season. In it, Kermit the Frog sings a Christmas duet with Disney pop star Tiffany Thornton titled “I Believe”. This cross promotion within… Read More
Enter the Dream and Create Your Own Inception Poster July 14, 2010July 14, 2010Chances are you have heard of a little film coming out this week called Inception, the latest from super director Christopher Nolan. While the viral campaign for Inception never fully manifested itself the way many thought it might following The Dark Knight’s campaign, anticipation remains at a fever pitch for… Read More
Just letting you know, check the front of the card in the black light as well. Theres a code of bars on the front
New Tron postcards hitting homes today! Check unfiction.com for the latest details. Should have this puzzle wrapped up soon!