ABC’s Castle To Release “Naked Heat” Novel Dan Koelsch, July 12, 2010July 12, 2010 ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year. The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers). In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now. Viral Marketing ABCCastle
Viral Video: Star Wars Episode II – Attack of the Clones 88 Minute Review April 3, 2010April 4, 2010A few months ago, a 70 minute video review of Star Wars Episode I:The Phantom Menace made the rounds on the blogosphere. It was harsh, hilarious, truthful, and sometimes disturbing to watch. This was part of a series of similar styled reviews from YouTuber RedLetterMedia (real name Mike). Fortunately, Mike… Read More
The LOST Underground Art Project: New Art Pieces Revealed December 17, 2009You may remember us talking about the LOST Underground Art Project a few weeks ago. The show was held December 15th at Gallery 1988, and thanks to Peter at Slashfilm, who’s always on top of this subject, we now have the new artworks revealed at the event. The works include… Read More
Warner Bros. Wants You To Be A Part Of The New Lego Movie March 22, 2013Legos are literally the building bocks of creativity and with just one simple piece a child’s imagination can run wild. Warner Bros. had acquired the rights to the toy brand and will make it a full-fledged film. Not only have they revealed the blocky movie title, but they have also… Read More