Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

ABC’s Castle To Release “Naked Heat” Novel

Dan Koelsch, July 12, 2010July 12, 2010

ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year.

The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers).





In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now.


Viral Marketing ABCCastle

Post navigation

Previous post
Next post

Related Posts

The Crazies: More Viral Updates

January 14, 2010

Whether or not you want to call this a clue or a way to get people excited over a change to viral site, it’s enough for us at MovieViral to get it out there and see what happens. A while back we talked about the new site of DP Chemicals…

Read More

Hollywood Reporter District 9 Review – Big Spoilers!

July 30, 2009July 30, 2009

If you don’t like spoilers, don’t even bother reading this post. The Hollywood Reporter has already posted a review of District 9 (the first one ever to my knowledge). Their review is very positive, and here is how they sum up their response: Bottom Line: A genuinely original science fiction…

Read More

AMC Scares New Yorkers in “Walking Dead” Viral Video Aimed At Dish Network

July 31, 2012

The AMC television network has been having a long battle with Dish Network, with Dish Network actually cutting the network, along with sibling channels like IFC, Sundance, and WeTV, at the beginning of July. The dispute is complicated, but as usual, involves money. AMC has now started a campaign to…

Read More

Comments (2)

  1. Mela Kocher says:
    July 12, 2010 at 5:48 pm

    I also love Richard Castle's presence on facebook.

  2. Geocargt says:
    July 12, 2010 at 5:48 pm

    LOVE Castle!!

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.