ABC’s Castle To Release “Naked Heat” Novel Dan Koelsch, July 12, 2010July 12, 2010 ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year. The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers). In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now. Viral Marketing ABCCastle
“Tangled” Round Up: Contest, Ads, And Interviews October 25, 2010Disney’s Tangled had a huge jump in their marketing not to long ago, and as expected it was the first of many more to come. A few wanted/found videos uploaded to YouTube aren’t the only things Tangled is giving us, though. Learn about Tangled sweepstakes, wanted ads, and more after… Read More
Video and Photos From “Pirates of the Caribbean: On Stranger Tides” Fan Event December 15, 2010Disney decided to honor fans of Jack Sparrow by debuting the first teaser trailer for Pirates of the Caribbean: On Stranger Tides at a “Pirates Fans First!” Event in Disneyland on Monday. After the break see some of the photos and a “video sizzle” of the event. Director Rob Marshall… Read More
How Much is Thor’s Castle Worth? November 5, 2013Asgard is a beautiful and magical place, so of course you were wondering how much it costs to live in the towering castle of Thor and Odin. Right? Well, the guys at Movoto did the research and figured out all the important real estate info on Thruthvangar/Thrudvangar. Get ready to… Read More