Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

ABC’s Castle To Release “Naked Heat” Novel

Dan Koelsch, July 12, 2010July 12, 2010

ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year.

The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers).





In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now.


Viral Marketing ABCCastle

Post navigation

Previous post
Next post

Related Posts

C2E2 2012: DC Comics’ “Before Watchmen” Viral Hits The Show Floor

April 15, 2012April 15, 2012

One would think with The Dark Knight Rises hitting theaters in a few months, DC Comics would pull out all the stops to capitalize on what is arguably the most anticipated film of all time. While Marvel was proudly pushing their film properties at their C2E2 booth by handing out…

Read More

Statler and Waldorf Take Over Twitter

September 20, 2011September 20, 2011

Briefly: Everyone’s favorite trolls, the grumpy old Muppets Statler and Waldorf, have taken over the Muppets Studio Twitter account after a “random drawing”. Check out the feed for such gems as “We’re not exactly sure how Twitter works, but Fozzie doesn’t know how a joke works and it never stopped…

Read More

Funny People Viral Site For Fake Sitcom

May 28, 2009May 1, 2010

Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters…

Read More

Comments (2)

  1. Mela Kocher says:
    July 12, 2010 at 5:48 pm

    I also love Richard Castle's presence on facebook.

  2. Geocargt says:
    July 12, 2010 at 5:48 pm

    LOVE Castle!!

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.