ABC’s Castle To Release “Naked Heat” Novel Dan Koelsch, July 12, 2010July 12, 2010 ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year. The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers). In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now. Viral Marketing ABCCastle
Viral Video Palooza: Superman Is Racist, Hipster Shore, Vandermemes, GLEE Thang, & Nic Cage’s Hair January 21, 2011Sitting at work bored on a slow Friday? Well, here’s a good way to kill about 15 minutes. We have a smorgasbord of viral videos, so check them all out after the break. Read More
“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes June 19, 2014June 19, 2014The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger… Read More
Viral Video: Wikus and Charlize April 20, 2010We don’t see a lot of video spoofs on District 9 here at MovieViral, so it’s nice that we now have one starring Wikus himself, Sharlto Copley. In the Funny or Die video, which is after the jump, Wikus tries to get fellow South African Charlize Theron to present with… Read More