ABC’s Castle To Release “Naked Heat” Novel Dan Koelsch, July 12, 2010July 12, 2010 ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year. The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers). In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now. Viral Marketing ABCCastle
Viral Videos: Iron Man 2 Alternate Takes and Avatar as a Horror Film May 5, 2010May 5, 2010Today we have two viral videos that focus on the recent films we’ve covered. College Humor takes a humorous look at what the alternate takes would look like of the Iron Man 2 scene where Stark jumps out of the plane. We also have a fan made trailer thanks to… Read More
‘Seven Psychopaths’ Viral: The Fate Of America In The Paws Of A Missing Dog September 26, 2012September 26, 2012This year is an election year, and as you can imagine the two presidential candidates are addressing the issues that affect America. But Barrack Obama and Mitt Romney are neglecting the one resolution that could save America. One f*****g Shih Tzu. Yes a dog can save all our problems. And… Read More
2010 MTV Movie Awards: Scarlett and Sandra’s Kiss And Tom Cruise Are Best Parts, Our Viral Favorites Lose, New Harry Potter Trailer and Eclipse Clip June 7, 2010The MTV Movie Awards aren’t exactly respected for being, well, real. They have outlandish categories like “Best Kiss”, and the winners are just whatever 12-14 year old girls are currently obsessed with. This year’s event, held last night, was more of the same, as the latest Twilight edition, New Moon… Read More