Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

ABC’s Castle To Release “Naked Heat” Novel

Dan Koelsch, July 12, 2010July 12, 2010

ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year.

The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers).





In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now.


Viral Marketing ABCCastle

Post navigation

Previous post
Next post

Related Posts

FOX’s “Alcatraz” Viral Turns Into Sweepstakes

February 1, 2012

On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump.

Read More

Salt: Day X Exists Game Is Now Live

May 17, 2010May 17, 2010

Last month we told you about the Day X Exists website for the action spy movie Salt starring Angelina Jolie. Now the game within the site has officially launched, and you have a chance to do what every guy dreams: catch Angelina Jolie. Check out the details after the break.

Read More

Do You Live Near a ‘Murder House’? This “American Horror Story” App Will Let You Know

September 21, 2012September 21, 2012

You know how when you buy a house, the real estate agent is supposed to tell you the home’s history? What if the house you were looking at purchasing had a very gruesome, blood-stained past? You probably wouldn’t buy it and move on to the next listing. Well believe it…

Read More

Comments (2)

  1. Mela Kocher says:
    July 12, 2010 at 5:48 pm

    I also love Richard Castle's presence on facebook.

  2. Geocargt says:
    July 12, 2010 at 5:48 pm

    LOVE Castle!!

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.