Get Buried At Comic-Con! Dan Koelsch, July 17, 2010 Lionsgates’ Buried may not come out in theaters until October 8th, but next week you could have a chance to feel what it’s like to be buried alive yourself thanks to the Lionsgate Booth at Comic-Con. Check out the special website made to promote the experience, and watch the trailer after the break. So far we don’t have any details, but if it’s the experience it promises, it might be pretty intense. Comic-Con Conventions Events Viral Marketing BuriedComic-ConLionsgate
7 Chances to Get Early Access to “Pottermore”! July 31, 2011The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy:… Read More
Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant February 21, 2011Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break. Read More
‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets” October 2, 2014Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the… Read More