Right Turn You Must: Yoda’s TomTom Recording Session Alex Gerage, July 27, 2010 The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but fortunately caught on video. Check out what went down after the jump. If there is anything to gather from watching these viral videos, it is that both Jedi Masters and Sith Lords have difficulty taking directions from us non force wielders. Take a look at the issues the two TomTom guys had in coaxing Yoda to perform his lines: Yoda is the second of the four Star Wars voices to have their own video released. Although I doubt we will see Harrison Ford donning his smuggler gear anytime soon to participate in a viral like this, I wouldn’t be surprised to see hear about C3PO’s experiences in the studio over the next few months. The TomTom Star Wars voices are priced at $12.95 and you can purchase them here. Viral Marketing Viral Videos Star WarsTomTomViral video
Flynn Lives: “TRON: The Next Day” Blu-ray Footage Leaked Online March 12, 2011March 12, 2011A few months ago, it was reported that new scenes, possibly even a teaser for ‘TR3N’, would be included with the DVD Extras of TRON: Legacy. At least one of those extras leaked online earlier today. The video is both a continuation and a brief summary of the viral campaign,… Read More
Watch Today’s “Man of Steel” Premiere Live Webcast June 10, 2013June 9, 2013Warner Bros.’ Man of Steel has its world premiere today in New York at 5:30PM EDT, and you can watch the live broadcast of the red carpet right here. Fans can submit questions and comments during the live feed, using #manofsteel or #manofsteelpremiere. Watch the embedded video of the broadcast… Read More
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More