Right Turn You Must: Yoda’s TomTom Recording Session Alex Gerage, July 27, 2010 The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but fortunately caught on video. Check out what went down after the jump. If there is anything to gather from watching these viral videos, it is that both Jedi Masters and Sith Lords have difficulty taking directions from us non force wielders. Take a look at the issues the two TomTom guys had in coaxing Yoda to perform his lines: Yoda is the second of the four Star Wars voices to have their own video released. Although I doubt we will see Harrison Ford donning his smuggler gear anytime soon to participate in a viral like this, I wouldn’t be surprised to see hear about C3PO’s experiences in the studio over the next few months. The TomTom Star Wars voices are priced at $12.95 and you can purchase them here. Viral Marketing Viral Videos Star WarsTomTomViral video
“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance January 21, 2011Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. Read More
The Crazies Viral Gets New Twitter January 6, 2010November 16, 2010A little over a month ago, we told you about a few new updates and sites to the viral campaign of The Crazies. One of those updates being from a company known as Dakon/Pendrill Chemicals. Well, and interesting twist has occurred in the viral world. Read More
“Black Swan” Gets A Viral Site October 22, 2010Fox Searchlight Pictures has launched a viral site for Darren Aronofsky’s Black Swan. The site gives us a look into the mind of Nina (Natalie Portman). After the jump take a look at images from the site and what you will see as the site progresses. Read More