NBC’s New Show The Event Gains Massive Buzz at Comic-Con Corey, July 28, 2010July 28, 2010 San Diego Comic-Con is usually the make or break place for studios to unveil their newest projects. Marvel, Warner Brothers, and many other studios and networks all use Comic-Con as a place to (hopefully) gain a lot of positive buzz for the movie or TV show that they’re selling. NBC’s The Event is no different. NBC decided to bring the so far and pretty mysterious show to Comic-Con this year which turned out to be a massive success for the network. With comparisons to ABC’s LOST and FOX’s 24, The Event is claimed to be a sci-fi show with mystery and romance elements all wrapped into one. The Event follows the story of Sean Walker played by Jason Ritter, as he searches for his girlfriend who disappeared from their hotel room. Eventually he gets caught up in a gigantic espionage conspiracy which regards the President and a group of detainees. All these different groups of people seem to be connected somehow in regards to this event that happens one day. You can watch a 4 minute sneak peek at the end of the article. I watched the video and I personally wasn’t impressed by the footage. ABC tried to do a similar show last year with their show FlashForward, and it got canceled after its first season. Don’t get me wrong, the pilot episode was amazing, but it was all downhill afterward. Yet, V, a supposed mini-series, got approved for a second season.NBC is no stranger to the aspect of a viral campaign either. Having a viral campaign for both Parks & Recreations and The Office, they’re back at it with The Event. So far only one website, The Event Is Coming has been noticed. The site itself is a photo taken from a satellite which looks down at a mysterious and blurry set of buildings set in Mount Inostranka, Arkansas. You can zoom in on the picture, but only so much until a notice pops up saying: “This level is classified. All IP’s using this site are being monitored”. To the left of the map, we see four different articles about characters in the TV show. Stay tuned for more updates on NBC’s The Event! The show premieres on September 20th, 2010. Comic-Con Conventions Events News Viral Marketing Viral News Comic-ConDefaultNBCThe EventTheEventIsComing
“Battle: Los Angeles” Finally Gets Full Length Trailer January 12, 2011The viral campaign for Sony’s sci-fi war epic Battle: Los Angeles may have gone flat, we have finally gotten a full theatrical trailer for the film two months before its March 11th release. Watch it after the break courtesy of Yahoo!, and leave us a comment to let us know… Read More
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More
FOX’s “Terra Nova” Starts Viral Campaign August 10, 2011One of the most anticipated new shows this Fall is the FOX sci fi drama Terra Nova from executive producer Steven Spielberg. The series is about a group of colonists from 2149 who travel back in time and settle on prehistoric Earth since the human race is facing extinction in… Read More