Stallone’s Explosive Expendables Interview on YouTube Dan Koelsch, August 4, 2010May 12, 2011 If you’ve been on YouTube since yesterday, you may have noticed the banner advertisement on the homepage for The Expendables. Specifically, it directs you to an “explosive” interview with director, writer, and star Sylvester Stallone that is on YouTube. However, what you see isn’t exactly what you get. The link directs you to YouTube.com/Expendables, which would usually mean that’s the profile page for the film, but what you see is a video of the aforementioned interview, which was posted by Insider Hollywood. However, there is no such thing as Insider Hollywood (the profile doesn’t even really exist), and you can’t click anything on the page, so you may see where I’m going with this. Just watch the interview and you’ll see what’s going on. Sly has to stop his interview to take care of some enemies in the video thumbnails to the right. While it’s all a bit over-staged and corny, it’s still a cool idea from The Visionaire Group and is definitely a different approach to marketing. What do you think? The Expendables opens August 13th. Viral Marketing ExpendablesThe Visionaire GroupYouTube
2012: Missing Persons and Puzzles November 9, 2009November 9, 2009A new video on Soren’s blog shows us a worried Ulfert who has lost touch with the Corruption Theorist. In a post from CT titled Going Fishing, we get the following brief and subtle message that they are moving in for the kill. The time has come for decisive action…. Read More
Video From Operation Tron Pre-Meet April 7, 2010April 7, 2010We’ve covered the Tron Legacy Encom Press Conference and protest pretty well, but if you didn’t follow our live coverage, you may not have seen the Operation Tron pre-meeting yet. The Flynn Lives group has now posted a video that shows the pre-conference rally. Check it out after the break. Read More
Funny People Randy Documentary July 13, 2009April 3, 2010As many of you know, Funny People has a pretty extensive viral campaign in the works. Check out our in-depth analysis to catch up. What’s turning out to the favorite of the bunch is the viral for Randy, Aziz Asanri’s vulgar character. He has a documentary featured on Funnyordie.com about… Read More