Stallone’s Explosive Expendables Interview on YouTube Dan Koelsch, August 4, 2010May 12, 2011 If you’ve been on YouTube since yesterday, you may have noticed the banner advertisement on the homepage for The Expendables. Specifically, it directs you to an “explosive” interview with director, writer, and star Sylvester Stallone that is on YouTube. However, what you see isn’t exactly what you get. The link directs you to YouTube.com/Expendables, which would usually mean that’s the profile page for the film, but what you see is a video of the aforementioned interview, which was posted by Insider Hollywood. However, there is no such thing as Insider Hollywood (the profile doesn’t even really exist), and you can’t click anything on the page, so you may see where I’m going with this. Just watch the interview and you’ll see what’s going on. Sly has to stop his interview to take care of some enemies in the video thumbnails to the right. While it’s all a bit over-staged and corny, it’s still a cool idea from The Visionaire Group and is definitely a different approach to marketing. What do you think? The Expendables opens August 13th. Viral Marketing ExpendablesThe Visionaire GroupYouTube
New “Super 8” App Reveals Hidden “Editing Room” May 9, 2011May 9, 2011With a month left before the release of Super 8, Paramount Digital Entertainment has released an app for Apple mobile devices. It’s called Super 8 (fitting huh?) and it turns your iPhone, iPod Touch and/or iPad 2 into a vintage Super 8 camera. There’s no doubt you’ll have endless hours… Read More
Watch The Characters of Oliver Stones’ “Savages” Get Interrogated June 12, 2012June 12, 2012Savages will be the alternate movie for those who don’t want to see The Amazing Spider-Man on the July 4th weekend. So if you’re in the mood for drug trafficking movies, then you might want to catch this flick. So in order to drive up some interest for the film,… Read More
Can You Figure Out The New Let Me In Morse Code? July 15, 2010July 16, 2010Just in time for Comic-Con, the Let Me In viral site known as HelpMe, has a new Morse code being tapped into the screen. But what does it say? And why is there an entry box just below it? Well, it’s quite simple. Figure out what it says, and move… Read More