Let Me In Viral Postcards From New Mexico Dan Koelsch, August 9, 2010 Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from New Mexico. Get the photos and details after the break. The postcard comes from Los Alamos, NM, which is the setting for Let Me In. It’s even stamped by the Albuquerque post office, so Overture really went out of their way to make it authentic. The back is view of the vast natural landscape just outside Los Alamos, while the front has morse code. Given that the viral site also had morse code, I imagine it will play some role in the film. The code translates to “I must be gone and live, or stay and die”, which is a line from Shakespeare’s Romeo and Juliet. In the film, Abby is a vampire who has to move from town to town finding prey without being caught, so the line fits. While I like getting things in the mail and find the items to be detailed and interesting, the overall purpose eludes me. This does not look to be part of any game or narrative, so it’s hard to to figure out what to make of it all. Check out my photos of the postcard below and let me know what you think. Viral Marketing Let Me InMail
Super 8: Rocket Poppeteers Website Updates, Accepting Applications July 28, 2010October 18, 2010Following a brief stint at Comic-Con, the Rocket Poppeteers are at it again, this time updating their website and accepting new applications. The website also hints at game (I assume) they’ll release soon, with the home page reading “FLY THE ROCKET SSF1 – COMING SOON“. See some screenshots and more… Read More
Warner Bros. Announces “The Dark Knight Rises” Facebook Game and Partners with Chrysler for TV Commercial Contest June 17, 2012June 17, 2012We’re about a month away from the highly anticipated release of The Dark Knight Rises, the final chapter of Christopher Nolan’s Batman legend. So far, we haven’t had much of a viral campaign set in the world of the film. But being so close to the release date, Warner Bros…. Read More
Conan Hosts Valentine’s Day Video Contest February 2, 2011Have you ever wanted to eat dinner with your special someone in front a live studio audience and millions of television viewers? Well, now you have the chance thanks to Conan O’Brien. To enter you just have to post a video response to the YouTube announcement (shown after the break)… Read More