Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Let Me In Viral Postcards From New Mexico

Dan Koelsch, August 9, 2010

Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from New Mexico. Get the photos and details after the break.

The postcard comes from Los Alamos, NM, which is the setting for Let Me In. It’s even stamped by the Albuquerque post office, so Overture really went out of their way to make it authentic. The back is view of the vast natural landscape just outside Los Alamos, while the front has morse code. Given that the viral site also had morse code, I imagine it will play some role in the film. The code translates to “I must be gone and live, or stay and die”, which is a line from Shakespeare’s Romeo and Juliet. In the film, Abby is a vampire who has to move from town to town finding prey without being caught, so the line fits.


While I like getting things in the mail and find the items to be detailed and interesting, the overall purpose eludes me. This does not look to be part of any game or narrative, so it’s hard to to figure out what to make of it all. Check out my photos of the postcard below and let me know what you think.





Viral Marketing Let Me InMail

Post navigation

Previous post
Next post

Related Posts

Enter The “Abraham Lincoln: Vampire Hunter” Art Contest on Facebook

March 18, 2012March 20, 2012

The Facebook page for 20th Century Fox’s Abraham Lincoln: Vampire Hunter is hosting a contest where you can submit your own artwork for a chance to win a private screening of the film. Details after the jump.

Read More

Take Command of the USS Colorado as a “Last Resort”

September 24, 2012September 23, 2012

This week, ABC debuts their new drama series Last Resort, about a rogue US Navy submarine. You get to be in command of the USS Colorado via the Last Resort Command Center. Get the details after the break.

Read More

New Muppet Movie Details and Viral Video

February 10, 2010February 10, 2010

The Muppet Movie is one of my favorite movies of all time. While some of the later Muppets film lost the edge and humor of the first few, the characters have stayed with me (and the rest of the world) ever since. With the recent surge of viral videos from…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.