Receive a Call From the Takers Dan Koelsch, August 20, 2010 Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up at PhoneCallFromATaker.com, and choose between cast members Brown, T.I., Idris Elba, and Michael Ealy. I’m not sure why’d you want to do this, but if you get the call, let us know what they say. Are you going to sign up? Viral Marketing Phone CallSony PicturesTakers
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Iron Man 2 Clues Solved and First Trailer Revealed! December 16, 2009December 16, 2009Well, that was pretty simple. Latino Review received the fourth and final clue for the Iron Man 2 mini-viral, and the mystery was solved pretty easily. In the new photo (below), we have yet another word highlighted, this time “revealed”. That makes all the highlighted words put together mean “Stark… Read More