Receive a Call From the Takers Dan Koelsch, August 20, 2010 Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up at PhoneCallFromATaker.com, and choose between cast members Brown, T.I., Idris Elba, and Michael Ealy. I’m not sure why’d you want to do this, but if you get the call, let us know what they say. Are you going to sign up? Viral Marketing Phone CallSony PicturesTakers
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More
What Is Operation Early Bird? December 8, 2011December 8, 2011Yesterday, we reported the start of a viral campaign for The Dark Knight Rises and today we have some major developments! A new CIA transcript and a countdown! Check it out after the jump! Read More
Get a Free Early Screening To “Paul” If Your Name is Paul (and you live in the UK) February 2, 2011February 2, 2011Those Brits across the pond already have it good by getting to see Universal’s alien comedy Paul a full month before theaters get it in the States. Now HeyUGuys blog has a contest where Britons can see it even earlier if their name is Paul. Get the details after the… Read More