Tron Legacy: Theater Standees Use QR Codes Dan Koelsch, August 29, 2010December 2, 2010 We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is sponsoring the theater, and the fictional game company is releasing Tron Legacy as a movie version of their game. There doesn’t seem to be more to it than that, but we’ll update if necessary. Read the official press release after the break.ENCOM INTERNATIONAL ANNOUNCES TRON MOTION PICTURE ADAPTATION, PARTNERS WITH LOCAL CINEMA.Monday, August 2nd, 2010 Encom International is pleased to announce its venture into the world of feature films with Tron Legacy, the motion picture adaptation of the hit arcade game Tron. As with our videogames, Tron Legacy will feature state-of-the-art technology to help bring the world of Tron alive for viewers. The film is expected to release this December. In addition to the release of Tron Legacy, Encom has also partnered with the Marcus Crosswoods Cinema to help promote the feature.“We are pleased to have the opportunity to work with The Crosswoods,” said Alan Bradley, Executive Consultant for Encom. “We have always strived to create products with unparalleled entertainment value, our expedition onto the silver screen will be no different. We will work closely with The Crosswoods in the upcoming months to create an event that will be more than just a movie premiere.” Bradley expects the movie won’t disappoint fans of the classic arcade game. “I am confident that we have created an exciting movie that will exceed the expectations of the viewer.”About Encom InternationalEncom have been on the forefront of innovation in technology for decades. In the heyday of arcades, Encom was king of the coin-op with their first breakout game Space Paranoids. Encom went on to have success with ArcWars, Kraz-Bot!, Astro Gunner, and the staple of the company, Tron. For more information, visit Encom’s website at www.encominternational.comAbout The Crosswoods Cinema The Crosswoods Cinema is a Columbus, OH based facility within the Marcus Theatres division of The Marcus Corporation (NYSE:MCS). The Crosswoods Cinema operates 17 screens including 2 RealD 3D auditoriums and 1 UltraScreenÒ. For more information, visit the Crosswoods website at www.thecrosswoods.com. Photos courtesy of OEsuperman on Unfiction, who was the first to report on it. UPDATE: Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy Viral Marketing EncomQR CodeTheater StandeeTron Legacy
Parks and Recreation Reveals An ‘Awesomesauce’ Viral Website April 16, 2011April 16, 2011After a several week hiatus, Parks and Recreation returned to NBC this past Thursday, and it was a doozy. One of the best episodes of the series, “Andy and April’s Fancy Party” centered on a pretty big announcement involving two of the characters. In typical NBC fashion, the show now… Read More
Exclusive: “Find Me Event” asks your help to stop the Architect September 16, 2011October 12, 2011A mystery is gearing up this October, and you could be the one person smart enough to crack it. The Architect needs tools, are you in? More after the jump. Read More
“Gone Girl” Trailer Launches A Terrific Bone Chilling Viral Campaign April 14, 2014April 17, 2014David Fincher may have dropped out as director of Sony Pictures’ upcoming Steve Jobs’ biopic, but we still have his adaptation of Gillian Flynn‘s mega-bestseller Gone Girl to look forward to. Now at first it may seem like a film like this would not have a viral marketing campaign. But… Read More
So this means that our universe is fictional existing in the Tron fictional universe which is… Whoa! Got to sit down… head’s spinning!