Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy Dan Koelsch, August 30, 2010 Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their Encom-branded website and the QR Code display that lead people to it. Since it is unofficial, Disney has asked them to take it down. Read the statement on the now defunct site after the break. At the request of Disney, we have had to halt our online marketing for the Tron Legacy motion picture. We will continue to promote the feature in-house in exciting and unique ways. For more information about the Marcus Crosswoods Cinema, please visit www.marcustheatres.com. Although misguided and not even accurate to the ARG, I’m impressed that the theater did this themselves. Management is obviously excited about the film and looking for new ways to draw customers. At a time in which ticket prices are sky high and theaters are getting hit hard by the recovering economy, these drastic measures are almost necessary. What do you think? Thanks to CalebH2010 at Unfiction for the heads up. Viral Marketing DisneyTheaterTron Legacy
Mission Icefly Website Slowly Reveals Cities June 27, 2011June 27, 2011Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and… Read More
Follow “Ted” The Vulgar Teddy Bear On Facebook and Twitter April 2, 2012April 2, 2012The red band trailer for Seth MacFarlane’s Ted debuted this weekend online, and it’s a tale about “a grown man (Mark Wahlberg) who must deal with the cherished teddy bear who came to life as the result of a childhood wish…and has refused to leave his side ever since.” The… Read More
4 New Viral Clips For Paranormal Activity 2 September 27, 2010September 27, 2010Paramount Picture’s Paranormal Activity 2 keeps giving us new corrupt footage, new hints, new clues, and they all lead to….the baby. A few clips have emerged on several sites in mysterious and creepy ways. Find out more after the jump. Read More
kudos to the theater for being that excited by the movie to start their own mini ARG. I thought/wished it was the start of the next phase of the ARG that would lead to sneak previews around the country.
I agree, they deserve a little credit for being innovative. It’s too bad it is not part of the ARG to be honest.
They should have, however, realized that they were using someone else’s property… did they they’d completely get away with that? … *shrug*
They just didn’t think it through. I don’t think they realized it’d hit the web and people like us would pick up on it.
They were excited to market something with the trendy idea of a transmedia/viral/ARG type promotion. Too excited, and thus made some huge mistakes – used someone else’s IP, failed to understand and follow the canon of a franchise, and stepped all over another promotion’s territory.
Couldn’t Disney have been a little forward-thinking & maybe picked up the promo & run with it? Stupid Big Media, always afraid to jump onto something new until it’s too late.