Tag: Theater

Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy

August 30, 2010 By Dan Koelsch

Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their Encom-branded website and the QR…

Filed Under: Viral Marketing Tagged With: Disney, Theater, Tron Legacy

New Movie Will Call You In The Theater

March 11, 2010 By Dan Koelsch

The talk of the industry is always about how to get more people to go the theater when they can have just as good of a movie-going experience at home thanks to the advances in home electronics. Theaters and studios have tried numerous gimmicks and tricks from 3D to motion seats. The theory is to…

Filed Under: Viral Marketing Tagged With: Interactive, Last Call, Theater