New ‘Office’ Webisodes to Premiere October 21st Alex Gerage, October 4, 2010 Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that don’t normally receive a lot of attention – most notably Kelly and Erin. NBC has now released a teaser trailer and more info about this season’s webisode series, “The 3rd Floor.” Hit the jump for more info. NBC’s press release explains that the “The 3rd Floor” is a horror film project from Ryan Howard (does he ever do actual work?), and employs the help of several of his coworkers. The premiere webisode will be online Thursday, October 21st, but the network has launched the film’s website, www.thethirdfloormovie.com, which houses a brief teaser that shows what fans can expect. While the footage is brief, the series’ arrival just days before Halloween should be fun. Plus, the appearances by Kevin, Kelly, Meredith, and Erin give me hope that this online series will provide a lot of laughs. We will be sure to post more developments about “The 3rd Floor” in the days leading up to its online release. Viral Marketing Viral Videos NBCThe 3rd FloorThe Officewebisodes
Trailers Weekly: “The Baytown Disco”, “Magic Mike”, “Cosmopolis”, “High School”, and “The Five-Year Engagement” April 21, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Today we have trailers for The Baytown Disco, Magic… Read More
Watch The Characters of Oliver Stones’ “Savages” Get Interrogated June 12, 2012June 12, 2012Savages will be the alternate movie for those who don’t want to see The Amazing Spider-Man on the July 4th weekend. So if you’re in the mood for drug trafficking movies, then you might want to catch this flick. So in order to drive up some interest for the film,… Read More
Super 8: Development Room Revealed, iOS App Updated, and TV Spot References Viral May 28, 2011The past few days have seen a bunch of ARG-related updates to J.J. Abrams’ Super 8, a film we have been following since the viral campaign began. The biggest news of the week is the addition of a new website to follow that will apparently help reveal the final bits… Read More