New ‘Office’ Webisodes to Premiere October 21st Alex Gerage, October 4, 2010 Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that don’t normally receive a lot of attention – most notably Kelly and Erin. NBC has now released a teaser trailer and more info about this season’s webisode series, “The 3rd Floor.” Hit the jump for more info. NBC’s press release explains that the “The 3rd Floor” is a horror film project from Ryan Howard (does he ever do actual work?), and employs the help of several of his coworkers. The premiere webisode will be online Thursday, October 21st, but the network has launched the film’s website, www.thethirdfloormovie.com, which houses a brief teaser that shows what fans can expect. While the footage is brief, the series’ arrival just days before Halloween should be fun. Plus, the appearances by Kevin, Kelly, Meredith, and Erin give me hope that this online series will provide a lot of laughs. We will be sure to post more developments about “The 3rd Floor” in the days leading up to its online release. Viral Marketing Viral Videos NBCThe 3rd FloorThe Officewebisodes
Avtr.com Updates October 16, 2009October 16, 2009When James Cameron’s “Avatar” released its first viral website weeks ago, I stated the only way the campaign could recoup the lost hype following Avatar Day was to be proactive about posting content. Since then, several updates have been made to avtr.com, and are worth a look for those interested in… Read More
Conventions VidCon 2014: The Fine Brothers On Virality, Key To Online Success And Cat Videos June 30, 2014July 1, 2014The Fine Brothers Raf and Benny, creators of the “React” videos and Film/TV shows “in 7 minutes”, sat down to talk to press about their latest endevour. They are teaming up with viral superstars Grumpy Cat and other YouTubers for The Friskies. Cat food company Friskies will celebrate online cat… Read More
Latest SNL Digital Short “The Creep” Goes Viral, Of Course January 31, 2011Saturday Night Live‘s Digital Shorts have been one of the shows few saving graces in recent years, and it seems like any time the feature is a music video, it goes viral immediately. SNL castmember Andy Samberg and SNL writers Akiva Schaffer and Jorma Taccone make up the comedy group… Read More