New ‘Office’ Webisodes to Premiere October 21st Alex Gerage, October 4, 2010 Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that don’t normally receive a lot of attention – most notably Kelly and Erin. NBC has now released a teaser trailer and more info about this season’s webisode series, “The 3rd Floor.” Hit the jump for more info. NBC’s press release explains that the “The 3rd Floor” is a horror film project from Ryan Howard (does he ever do actual work?), and employs the help of several of his coworkers. The premiere webisode will be online Thursday, October 21st, but the network has launched the film’s website, www.thethirdfloormovie.com, which houses a brief teaser that shows what fans can expect. While the footage is brief, the series’ arrival just days before Halloween should be fun. Plus, the appearances by Kevin, Kelly, Meredith, and Erin give me hope that this online series will provide a lot of laughs. We will be sure to post more developments about “The 3rd Floor” in the days leading up to its online release. Viral Marketing Viral Videos NBCThe 3rd FloorThe Officewebisodes
Viral Website For “The Purge” Helps to Explain Premise May 31, 2013Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find… Read More
Morgan Freeman’s Reddit IAmA Underwhelms, Questions of Authenticity Arise [Updated] April 12, 2013April 12, 2013Last night, actor Morgan Freeman did an IAmA on the social news website Reddit to promote his upcoming film Oblivion. Many on the Internet, especially in the Reddit community, have a great fondness for Freeman, so it’s not surprising how popular the thread became (around 15,000 comments as of this… Read More
How “Veronica Mars” Kickstarter Success Revolutionized Film Development March 15, 2013March 15, 2013In less than a day, the Veronica Mars Kickstarter project surpassed the needed funds to kick start production for a Veronica Mars movie. Although the numbers continue to rise for the Veronica Mars project, it’s clear that creators of fan favorite TV shows would follow suit because of its success…. Read More