Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available Dan Koelsch, October 8, 2010January 20, 2012 Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after the break. Below is the rundown of the schedule and a video showing some of the things to do and see, which includes a 9 minute 3D preview of Tron Legacy itself (I’m not sure what footage is being shown).The fun starts in Sunshine Plaza at 6 p.m. when music, video, projections and a dance party welcome guests (a.k.a. Programs) and prepare them to enter the world of “TRON: Legacy.”The second performance in Sunshine Plaza starts at 6:45 p.m., and following that, the portal will officially open and all aspects of ElecTRONica will be available, including Flynn’s Arcade, TRON: Legacy Exclusive 3-D Sneak Peek, End of Line club, face painting and the TRON: Evolution video game area.There’s a great line-up of DJs this weekend. DJ GiangStar will be spinning tonight; DJ Michael Paul will change things up Saturday night, and DJ Derek Dunbar will be heating things up on Sunday evening.This weekend you can see Laserman at 7:30 p.m., 8:30 p.m. and 9:30 p.m. on Friday, Saturday and Sunday. For future dates, check the show guide for the schedule. Check out the Disney Parks Blog for even more on ElecTRONica. Viral Marketing DisneyDisneylandElecTRONicaTronTron Legacy
Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? October 22, 2010Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. Read More
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Alice in Wonderland Sends Out Book and Key To Bloggers January 7, 2010November 16, 2010Our friends at Firstshowing got a nice little present in the mail yesterday in the form of an Alice in Wonderland book full of surprises. In fact, there were books inside books (like those Russian dolls), and a USB drive shaped like a 19th century key. Pretty impressive set up,… Read More