Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available Dan Koelsch, October 8, 2010January 20, 2012 Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after the break. Below is the rundown of the schedule and a video showing some of the things to do and see, which includes a 9 minute 3D preview of Tron Legacy itself (I’m not sure what footage is being shown).The fun starts in Sunshine Plaza at 6 p.m. when music, video, projections and a dance party welcome guests (a.k.a. Programs) and prepare them to enter the world of “TRON: Legacy.”The second performance in Sunshine Plaza starts at 6:45 p.m., and following that, the portal will officially open and all aspects of ElecTRONica will be available, including Flynn’s Arcade, TRON: Legacy Exclusive 3-D Sneak Peek, End of Line club, face painting and the TRON: Evolution video game area.There’s a great line-up of DJs this weekend. DJ GiangStar will be spinning tonight; DJ Michael Paul will change things up Saturday night, and DJ Derek Dunbar will be heating things up on Sunday evening.This weekend you can see Laserman at 7:30 p.m., 8:30 p.m. and 9:30 p.m. on Friday, Saturday and Sunday. For future dates, check the show guide for the schedule. Check out the Disney Parks Blog for even more on ElecTRONica. Viral Marketing DisneyDisneylandElecTRONicaTronTron Legacy
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More
Watch The First Six Minutes Of “The Upper Footage” May 6, 2014May 6, 2014Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the… Read More
Cyrus Viral Is “Quote” Heavy June 26, 2010June 26, 2010One of the greatest things about watching a film, is getting together with your friends to go over and repeat all of the great quotes taken from the film. Who can forget such greats as “I’ll be back”, “You can’t handle the truth!”, “I love lamp”. And now, trying to… Read More