Exclusive Interview: “They’re Here” Revealed (Audio) Dan Koelsch, October 12, 2010October 15, 2010 Now that the viral campaign for They’re Here has wrapped up, and the big secret is out of the bag, you may still have some questions. Hopefully we can help you answer them with an exclusive interview with one of the men behind the campaign. OneKind Movement Builder Martin Keane was nice enough to take time from his busy schedule and talk to me about what inspired the campaign, some of the inner workings, and what the group hopes to do with this newfound notoriety. Subscribe to the podcast on Temp DL: https://movieviral.com/music/podcast/TheyreHereInterview.mp3 or here. If you want to learn more about OneKind, go to OneKind.org and register. Podcasts Viral Marketing interviewMartin KeaneonekindThey're Here
LOST Island in Video Game Just Cause 2 March 25, 2010March 25, 2010How’s this for an Easter Egg? Just Cause 2, the much anticipated sequel to the 2006 hit video game, released on Tuesday. The reviews have been very solid so far, but it’s not just the great open-ending gameplay that’s getting high marks and recognition. For those who don’t watch the… Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More May 28, 2011Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros. tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more…. Read More