“Community” Background Storyline Finds Life Online Dan Koelsch, October 13, 2010 One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can be broken down by one person to be spread through the masses. This trend is perfectly personified by last week’s episode of Community. For those who watch the NBC comedy, you may have missed an entire story going on in the background featuring Abed Nadir (Danny Pudi). Fortunately, the Internetz have come through and combined all the scenes into one single video, which you can see below. Given the 130,000+ views, I’d say a lot of people missed at least some of the clips. What do you think of Community’s background story? This is the kind of clever thing that could only work in today’s world, as the guys behind the show must have known people would dive deeper if they saw even just one clip. This also creates free viral marketing, as people discover this and send it to their friends. Source: Nextround.net Viral Marketing Viral Videos CommunityNBCViral video
“The Bourne Legacy” Facebook App Recruits You For Operation Intel July 16, 2012July 16, 2012Universal Pictures has updated the viral campaign for The Bourne Legacy. The app called Operation Intel, creates a video and puts you in picture and in the middle of the program that created the people like Aaron Cross and Jason Bourne. Hit the jump to find out more. Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
DC Entertainment Launches “Green Lantern” App June 10, 2011We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details! Read More