“Community” Background Storyline Finds Life Online Dan Koelsch, October 13, 2010 One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can be broken down by one person to be spread through the masses. This trend is perfectly personified by last week’s episode of Community. For those who watch the NBC comedy, you may have missed an entire story going on in the background featuring Abed Nadir (Danny Pudi). Fortunately, the Internetz have come through and combined all the scenes into one single video, which you can see below. Given the 130,000+ views, I’d say a lot of people missed at least some of the clips. What do you think of Community’s background story? This is the kind of clever thing that could only work in today’s world, as the guys behind the show must have known people would dive deeper if they saw even just one clip. This also creates free viral marketing, as people discover this and send it to their friends. Source: Nextround.net Viral Marketing Viral Videos CommunityNBCViral video
Viral Fail: Knight and Day Behind The Scenes Video May 13, 2010The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right?… Read More
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More
Black Dynamite Film and Viral Campaign Review January 22, 2010January 22, 2010In September 2009, /Film ran the teaser trailer for director Scott Sanders’ Black Dynamite, a comedy based on the blaxploitation films of the 1970s. Directed by Scott Sanders and written by Michael Jai White, the film focuses around the main character of Black Dynamite, played by Michael Jai White (The… Read More