“Community” Background Storyline Finds Life Online Dan Koelsch, October 13, 2010 One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can be broken down by one person to be spread through the masses. This trend is perfectly personified by last week’s episode of Community. For those who watch the NBC comedy, you may have missed an entire story going on in the background featuring Abed Nadir (Danny Pudi). Fortunately, the Internetz have come through and combined all the scenes into one single video, which you can see below. Given the 130,000+ views, I’d say a lot of people missed at least some of the clips. What do you think of Community’s background story? This is the kind of clever thing that could only work in today’s world, as the guys behind the show must have known people would dive deeper if they saw even just one clip. This also creates free viral marketing, as people discover this and send it to their friends. Source: Nextround.net Viral Marketing Viral Videos CommunityNBCViral video
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More
Current Viral Campaigns January 31, 2009January 30, 2010Now you know who we are and what we do. So what movies currently have viral campaigns going on? Here’s a quick introductory summary. Don’t worry, we’ll have much more coverage leading up to these films. Watchmen (Opens 3/6/09): This film, adapted from the critically-acclaimed graphic novel by Alan Moore,… Read More