“Community” Background Storyline Finds Life Online Dan Koelsch, October 13, 2010 One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can be broken down by one person to be spread through the masses. This trend is perfectly personified by last week’s episode of Community. For those who watch the NBC comedy, you may have missed an entire story going on in the background featuring Abed Nadir (Danny Pudi). Fortunately, the Internetz have come through and combined all the scenes into one single video, which you can see below. Given the 130,000+ views, I’d say a lot of people missed at least some of the clips. What do you think of Community’s background story? This is the kind of clever thing that could only work in today’s world, as the guys behind the show must have known people would dive deeper if they saw even just one clip. This also creates free viral marketing, as people discover this and send it to their friends. Source: Nextround.net Viral Marketing Viral Videos CommunityNBCViral video
Check Out Mike Relm’s Iron Man 2 TV Spot April 30, 2010April 30, 2010Earlier in the week, we mentioned how Jon Favreau saw DJ Mike Relm’s remix of the Iron Man 2 trailer and had brought it to Paramount’s attention. Relm ended up being tapped to make a TV Spot version of his remix, which includes a few milliseconds of new footage. Check… Read More
Will Ferrell Promotes Escorpion Cerveza for “Casa De Mi Padre” February 6, 2012February 6, 2012The Super Bowl may be over, but that won’t stop our responsible readers from drinking a few brews. So while the timing may be a tad bit off, we have a new look at some of the promotional material for Will Ferrell’s telenovela comedy Casa De Mi Padre. Yes the… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More