Mystery Box That Inspired Brad Bird’s “1952” Has Viral Possiblities Michael Lee, January 24, 2013March 4, 2013 To say that Damon Lindelof has an affinity towards immersing the audience in mystery would be an understatement. We’ve seen it in Prometheus and we are seeing it again in the Brad Bird-directed 1952. Like Lindelof’s previously penned script, details on what the film is about are slim, hell we can’t even be sure if 1952 takes place in 1952. But it has been rumored that the film is about a man who makes contact with alien-life.So while we can keep guessing what the film is about, Lindelof and Bird have begun opening the so-called mystery box. The contents of the box were apparently the inspiration behind the movie when Lindelof was spending some time in Walt Disney’s personal development lab. Check out what the two tweeted out below.It’s just like Lindelof to post a photo below. It’s simply just a box, but it’s got everyone talking, so message received. But with the film set for release December 25, 2014, we were bound to get some sort of tease.The box itself has that vintage feel to it, but it’s what’s inside that has us intrigued. The contents in the box just scream history. Black and White photos, a box with Techincolor written on it, brown envelopes (because who uses snail mail now a days), a VHS tape, and what appears to be a record of some sort. More importantly there is a book that may prove that there is a sci-fi element to this. An Amazing Stories book was seen in the piles of nifty trinkets.It’s important to note that a connection between the book and Disney has yet to be found. But if it was in the box, it must be important. The people over at AICN have been unable to find a connection as well.We’ll be sure to stay on top of this story should there be any new developments. For now, just sit tight, because with Lindelof, we don’t know what surprises we are in for.Damon Lindelof’s Twitter | Brad Bird’s Twitter Viral Marketing 1952Brad BirdDamon LindelofDisneyTomorrowland
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
This Year In Viral: 2012 December 29, 2012December 29, 2012The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane. Read More
Check Out Mike Relm’s Iron Man 2 TV Spot April 30, 2010April 30, 2010Earlier in the week, we mentioned how Jon Favreau saw DJ Mike Relm’s remix of the Iron Man 2 trailer and had brought it to Paramount’s attention. Relm ended up being tapped to make a TV Spot version of his remix, which includes a few milliseconds of new footage. Check… Read More