Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content Kris, November 25, 2010 Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. I’ll skip to the best part: Tron and Coke Zero present the first location based Mobile game. In it you’ll be more active as you really play on a grid, simulating a Tron Light Cycle game. It’s a good way to burn the calories you didn’t get from drinking Coke Zero. It is currently available for the iPhone, and an Android version is coming soon. If you plan on going to the movie theater this holiday, you might want to buy a certain Tron-themed cups. Now, you may not want to pay an extra 50 cents for a thicker cup for your extra-large Coke Zero, but maybe get it for an exclusive “Augmented Reality Experience,” which works similar to something we have seen before. However, it does give you several featurettes, videos, interviews, and more material to come. Also, the cup itself is very reusable and sturdy, so you may want to keep it around for the next few updates. Specially-marked Coke Zero cans also work. And finally, if you don’t have an iPhone, a can of Coke Zero, or a Tron Legacy cup, you can still watch even more videos and download wallpapers in their content section. No one is left out of this experience! Tron Legacy comes out on December 17th in IMAX 3D. Follow our viral campaign coverage here. Viral Marketing augmented realityCoke ZeroTron Legacy
3rd Iron Man 2 Clue Just In December 15, 2009December 15, 2009Once again, director Jon Favreau has let us know of another newspaper image, this time on Chud. Devin also talks about the Iron Man 2 trailer screened at the annual Butt-Numb-a-thon, so check that out. Looks like the highlighted words are the key, as they have so far spelled out… Read More
Rocket Poppeteers Sends Out ‘Fleet Assessment #1’ March 23, 2011The Super 8 ‘Rocket Poppeteers’ viral has been silent for a while. Before the site went down for renovations last month, those who signed up for the Astronaut Training Program were sent certificates showing that they had been accepted into the program. Today, Astronaut Trainees were sent an email about… Read More
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More