Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content Kris, November 25, 2010 Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. I’ll skip to the best part: Tron and Coke Zero present the first location based Mobile game. In it you’ll be more active as you really play on a grid, simulating a Tron Light Cycle game. It’s a good way to burn the calories you didn’t get from drinking Coke Zero. It is currently available for the iPhone, and an Android version is coming soon. If you plan on going to the movie theater this holiday, you might want to buy a certain Tron-themed cups. Now, you may not want to pay an extra 50 cents for a thicker cup for your extra-large Coke Zero, but maybe get it for an exclusive “Augmented Reality Experience,” which works similar to something we have seen before. However, it does give you several featurettes, videos, interviews, and more material to come. Also, the cup itself is very reusable and sturdy, so you may want to keep it around for the next few updates. Specially-marked Coke Zero cans also work. And finally, if you don’t have an iPhone, a can of Coke Zero, or a Tron Legacy cup, you can still watch even more videos and download wallpapers in their content section. No one is left out of this experience! Tron Legacy comes out on December 17th in IMAX 3D. Follow our viral campaign coverage here. Viral Marketing augmented realityCoke ZeroTron Legacy
Create Your Own Scott Pilgrim Avatar July 10, 2010Briefly: We’re starting to see a lot of these lately, though I’m not sure why. Over at the Scott Pilgrim Vs. The World official website you can create an avatar of yourself or anyone else. The site lets you export the picture out in a variety of formats. See my… Read More
Update: J.J. Abrams’ Super 8 Is Not Related to Cloverfield May 5, 2010Yesterday we reported that a secret teaser trailer would premiere before Iron Man 2 this weekend. There are very few details on the J.J. Abrams-produced movie, currently titled Super 8, but we know that the trailer itself is being directed by Abrams. There was speculation, and even a timid confirmation,… Read More
“Transformers: Age Of Extinction” Trailer May 15, 2014May 15, 2014Paramount has released a brand new trailer for Michael Bay’s fourth Transformer film, Transformers: Age Of Extinction. The film takes place years after the events of Dark Of The Moon where Autobots and Decepticons are left to hide from the humans that are hunting them down. But a new threat… Read More