Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content Kris, November 25, 2010 Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. I’ll skip to the best part: Tron and Coke Zero present the first location based Mobile game. In it you’ll be more active as you really play on a grid, simulating a Tron Light Cycle game. It’s a good way to burn the calories you didn’t get from drinking Coke Zero. It is currently available for the iPhone, and an Android version is coming soon. If you plan on going to the movie theater this holiday, you might want to buy a certain Tron-themed cups. Now, you may not want to pay an extra 50 cents for a thicker cup for your extra-large Coke Zero, but maybe get it for an exclusive “Augmented Reality Experience,” which works similar to something we have seen before. However, it does give you several featurettes, videos, interviews, and more material to come. Also, the cup itself is very reusable and sturdy, so you may want to keep it around for the next few updates. Specially-marked Coke Zero cans also work. And finally, if you don’t have an iPhone, a can of Coke Zero, or a Tron Legacy cup, you can still watch even more videos and download wallpapers in their content section. No one is left out of this experience! Tron Legacy comes out on December 17th in IMAX 3D. Follow our viral campaign coverage here. Viral Marketing augmented realityCoke ZeroTron Legacy
“World War Z” Mobile Game Coming May 30th May 16, 2013While you wait for the Summer blockbuster World War Z to finally hit theaters June 21st, you can get in on the zombie fun yourself with a new mobile game for the film that will be available at the end of this month. Get all the details after the break,… Read More
Kick-Ass: Live Facebook Interview With Director Matthew Vaughn; New iPhone App and Trailer March 20, 2010The theatrical release of Lionsgate’s Kick-Ass is less than a month away, and all the Internet promotions are starting to pour in. Director Matthew Vaughn is taking part in live interview on Facebook, there’s now an iPhone/iPod Touch App for the film, and we have a few new TV spots… Read More
Video: “Godzilla” Director Teases ‘Very Big’ Plans For Comic-Con July 14, 2013We already know that Warner Bros. and Legendary Pictures’ Godzilla is set to have some presence at Comic-Con. The monster remake opens in May of next year, and the San Diego convention this week is the perfect time to promote it. There is an off-site building that is sure to… Read More