Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content Kris, November 25, 2010 Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. I’ll skip to the best part: Tron and Coke Zero present the first location based Mobile game. In it you’ll be more active as you really play on a grid, simulating a Tron Light Cycle game. It’s a good way to burn the calories you didn’t get from drinking Coke Zero. It is currently available for the iPhone, and an Android version is coming soon. If you plan on going to the movie theater this holiday, you might want to buy a certain Tron-themed cups. Now, you may not want to pay an extra 50 cents for a thicker cup for your extra-large Coke Zero, but maybe get it for an exclusive “Augmented Reality Experience,” which works similar to something we have seen before. However, it does give you several featurettes, videos, interviews, and more material to come. Also, the cup itself is very reusable and sturdy, so you may want to keep it around for the next few updates. Specially-marked Coke Zero cans also work. And finally, if you don’t have an iPhone, a can of Coke Zero, or a Tron Legacy cup, you can still watch even more videos and download wallpapers in their content section. No one is left out of this experience! Tron Legacy comes out on December 17th in IMAX 3D. Follow our viral campaign coverage here. Viral Marketing augmented realityCoke ZeroTron Legacy
Experience an Interactive Version of Oscar-Nominated “Moonrise Kingdom” Screenplay January 17, 2013Briefly: While some may think that Wes Anderson’s Moonrise Kingdom was snubbed for a Best Picture nomination at this year’s 85th Annual Academy Awards, no one is surprised that the quirky adventure’s script got a nomination in Writing: Original Screenplay category. Now you can read the screenplay yourself, along with… Read More
Tron Legacy Officially To Return to Comic-Con June 17, 2010This is one we saw coming from a mile away, but it’s nice to get the official word. Disney is bringing back Tron Legacy to San Diego Comic-Con 2010, this time with a panel that promises surprise guests. Read the complete press release after the break. Read More
2012 – 5 Minutes of Mayhem October 1, 2009October 1, 2009The Comcast/Fancast exclusive 5 minute footage of 2012 is a lot better than I thought. So for that, all I will say is, enjoy. 2012 opens nationwide on November 13th Read More